How to Effectively Generate Leads for Your SaaS Product

27-Jun-2019 12:05 PM Lead Generation

In the past few years, SaaS products are becoming popular and is fast becoming an alternative for on-premises software deployment. Here are ways to generate leads for your SaaS products. The Software as a Service (SaaS) model is gaining more and more attraction every day as it i[...]

Companies That Successfully Used Brand-Driven Storytelling

20-Jun-2019 12:20 PM Digital Marketing

“Marketing is no longer about the stuff that you make, but about the stories that you tell.” - Seth GodinWhen we meet someone in real life, to know them better, we ask them questions. We try to understand their story and to tell our own (at least to an extent). Here, the ulti[...]

Lead Generation Using Business Storytelling

18-Jun-2019 04:29 PM Lead Generation

Brand storytelling shortens the time taken by your target audience to understand the value your brand brings to them and it also tells why they should buy from your company. Here are keys things and features of brand storytelling.Storytelling in business has gained traction latel[...]

Content Gone Viral: Why Storytelling Is The Best Strategy For Your Business

12-Jun-2019 11:42 AM Content Marketing

HostingFacts.com estimates that over 4 million blog posts are published every day in 2019 and over 500 million tweets are sent every day. Out of this gargantuan information pie, what is your brand’s share?To create top quality content, whether in the form of blog posts, video a[...]

Using infographics to tell your brand story

07-Jun-2019 04:37 PM Content Marketing

Infographics tell us enticing and interesting stories through data visualization. It is one of the best ways to tell a brand story. It also offers benefits for your content marketing. Learn how infographics came to be and how to make them.We all know writing predates the internet[...]

Visual Storytelling Techniques to Sell Anything

04-Jun-2019 10:42 AM Content Marketing

Stories influence public opinions about brands. Visual stories are the go-to means for brands to reach out to an audience with decreasing attention span. Explore how to craft visual stories and how they can be a game-changer for your business.“A picture is not worth a thousand [...]

4 Types of Business Storytelling to Build Your Brand

31-May-2019 04:53 PM Content Marketing

Storytelling as a trend to sell products has taken off in a big way. Don’t be late to the party. Here are some types of business storytelling your brand can make use of.In the digital age, consumers are in complete control of the content they devour. Cold calling, email blasts,[...]

How to Master the Art of Business Storytelling

28-May-2019 12:33 PM Content Marketing

Don’t fall behind the trends. Business storytelling is here to stay and it’s time you learned how to craft a compelling narrative for your brand.“I think what you have to do is put yourself in the shoes of that user and what they’re going through.” - tweet by Buddy Scal[...]

How You Can Reinvent Your Brand With Powerful Storytelling

24-May-2019 12:31 PM Digital Marketing

A powerful business story is exactly what your brand needs to reinvent itself. Even if you’re a startup, a founding story can get you huge traction in the media. Discover the power of stories and find out how they have the power to change fortunes.Quick, tell me a story. One th[...]

Social Media: Your Catalyst to Happiness

20-Mar-2019 03:17 PM Verbinden Communication

“Folks are usually about as happy as they make their minds up to be”, said Abraham Lincoln. This means happiness is really a state of mind. People find happiness in art, music, research, and some in sports. But does social media give people happiness?When social media took of[...]


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