14-Sep-2016 05:18 PM Content Marketing
Today's business world is almost entirely information-driven. We're bombarded with words, all day- emails, brochures, reports, presentations and much more. Amidst the countless emails that are being sent out, you can't afford to let your business communication get lost in the crowd.
To communicate effectively, you have to know your readers. Don't talk about how great your product and company are. Understand what they need and educate them on how you can meet their needs.
Before typing a word, you must begin with knowing what you are trying to say. Every piece of writing should have a key message and be entirely clear from the outset.
Say what you really mean. Almost all business writing these days is stuffed with clichés and overused buzzwords like leveraging, brand equity and next generation that make no sense to readers.
If you want people to take you seriously, don't overuse exclamation points. Overusing them reduces their impact. And never use more than one at the end of a sentence.
Every field has its acronyms and technical terms. But if you're writing for people outside your field, get rid of technical jargons. If you absolutely can't avoid using it, use a hyperlink.
Ask someone to give their honest advice to make sure it has flow, readability and free of embarrassing errors. Until you get feedback on what you've said, your analysis can only reveal so much.
When you're texting, it doesn't hurt to use "&" "etc." "e.g." and other shorthand. But if you're writing to impress clients, employees or investors, use full words. It's simply more professional.
Read documents aloud to catch missing words. If you see one mistake, read the rest of the paragraph particularly closely because typos tend to cluster.
Use headlines, bullet points, numbering and other formatting features to ensure that your writing becomes clear and user-friendly and to ensure maximum efficiency.
Your first draft shouldn't be your final product. Putting so much work should wrap up with thorough proofreading. Ensure you check for syntactical, grammatical and typographical errors.
It might seem like a lot of work, but it's worth it. The benefits are many. It will help polish your business writing skills, make it easier to communicate your thoughts and get your business out there.