17-Mar-2020 02:32 PM Digital Marketing
In a very short span of time, Instagram has emerged as the go-to social platform for visual content marketing. With an active user base of more than one billion, the amount of exposure your brand can get from just one viral post can number in the tens of thousands. On the flip side, every other brand too realizes this enormous potential and is eager to tap into the same audience as your brand.
If you want to get featured on the front page of Instagram frequently you need to prove your content’s worth to the algorithm that drives Instagram. And the algorithm rewards posts that encourage engagement in the form of likes, comments, and shares.
Brands can leverage Instagram to build personal relationships with their target audience. The visual nature of the content is guaranteed to engage users in an increasingly attention-deficit world.
But how do you stand out from the crowd? Making a post go viral is a big ask by itself, much less going viral consistently. The common trait among all brands that consistently rank high in Insta’s algorithm is that they’ve built a relationship with their target audience. All social media strategies today begin with the mantra “Build a relationship”.
If you’ve run out of ideas to build better, deeper relationships with your audience, you’ve come to the right place. We’ve got two simple ones that can quadruple your engagement rates overnight! No joke.
These ideas are especially great if you are brand new to Instagram and are struggling to build up a following.
That’s right. You can create magazines on Instagram. Well, at least on the outside it looks like a magazine. Check the below example:
This is a magazine created by Verbinden Communication to highlight our creative and talented people.
Each tile was uploaded on a different day to optimize for engagement — ie, staggered deployment. This innovative way of showcasing our talent got many likes and comments. People are now sharing this idea for their brand pages as well.
If you’re a creative agency like us, then publishing posts in this format is sure to get some eyeballs.
How did we do it? Simple.
First, create the actual magazine layout on Photoshop or any other tool.
Next, break it up into tiles with each tile having Instagram’s dimensions.
And you’re done. Upload one tile each day or the whole thing at one go to create a beautiful magazine layout on your Instagram page.
You can check out the finished product here.
“Get an all-expense-paid trip to Vegas and all I have to do is post a creative image with your product? Sign me up!”
Contests and giveaways are time-tested methods of promoting user engagement. Even before the advent of social media, marketers have been using these methods to get the word out. But social media has changed this landscape for good. Each contest sees thousands of users participating in it which boosts the brand’s visibility. This makes running contests a great way for new businesses to cultivate their online presence.
Here’s what you need to keep in mind before starting a contest:
Decide the type of contest
Are you thinking about running a trivia contest? If your brand is in the education niche then this is a good idea but not if you are in the beauty niche. A makeover contest is more likely to yield the desired results in that case. Whatever the agenda of your content, it should be in sync with your brand image.
Caption contests always manage to get engagements since users are eager to show their creative sides. All you need to do is post an image — it need not even be relevant to your brand — and ask people to come up with witty captions. Along the same lines, brands can also put up comic panels with the speech bubbles in the last panel empty and ask users to come up with creative dialogues.
Another type of content that is guaranteed to boost your numbers are contests that require users to upload their own content.
@schwarzkopf got the right idea when they invited fans to send in photos with their dopest hairstyle. Needless to say, the campaign went viral within moments. The prize was a chance to be the face of their next campaign and win free products. Thousands of women shared selfies and tagged their friends — who otherwise would never have heard about the brand — for the campaign. With just a single contest, the brand managed to reach an audience that they otherwise would never have reached.
Your contest is up and running. You’ve asked users to submit a selfie with your brand’s product and announced to them that the best photo will win surprise goodies. This defines the theme of your campaign and how users can take part in it.
A different, simpler approach is to just create a post and ask users to like, comment or tag a friend to enter the contest and let them know that one, random user stands a chance to win a surprise gift. These types of contests will get maximum user engagement since users aren’t required to do much work. And by tagging a friend they’re spreading your brand’s message to a possibly more influential audience.
Zero-in on the perfect hashtag
Like them or not, hashtags have evolved into the default way in which content is found online. Short, catchy, relevant, original… there are too many conditions to identify the perfect hashtag.
But they make or break a campaign. A hashtag like #tagittowinit will get much more engagement than #tagyourfriendstowinprizes. So be sure to have a catchy hashtag ready for your contest.
If you need help with hashtags then this one’s for you.