3 Ways to Utilize Local SEO for your Business

25-May-2018 09:46 AM Digital Marketing

According to a recent study, about 40% of all mobile users search for local businesses on the internet. And with the increase in internet and smartphone users in the past few years, the local SEO market has seen an outstanding growth. As such, it has become more important than ever before for businesses to utilize this. But, how do you do it? Here are 3 ways:

Make it Mobile-friendly

From the information shared earlier, it should come off as no surprise that local and mobile search go hand-in-hand. After logging on to your website, people will look for reviews on Google, as well as search for your location and your contact information. In order to make sure that they can easily look you up, your website has to be mobile-friendly.

Cite and Direct

Getting your business listed correctly on local citations and directories is very important in terms of local SEO. However, many small businesses fail to do so and as a result, they fall behind in the local search results. So, get your business cited on top business directories and make sure that the information provided by you is consistent on all the directories.

Claim What You Own

One of the biggest business directories in Google is Google My Business(GMB). The site offers great exposure for all businesses in the local area. All you need to do is claim your business is GMB and optimize it. Most of the top search results in the local SEO section have been claimed at GMB and are well-optimized. 

These are just a few surface scratches on the topic of local SEO. The water still runs deep, and there are miles to go before we sleep. Hope you enjoyed this article, until next time.