5 Must-Have Email Marketing Strategies

08-Jul-2016 02:19 PM Email Marketing


During the past two decades, the alert 'you've got mail' has turned the world upside down. Even with the emergence of social media networks like Facebook, Twitter, Instagram etc., email is still considered a prominent communication and marketing tool for brands. Among marketers, 67%  say that delivering highly relevant content is a strategic goal that their organizations want to achieve through email marketing. A whole new generation of laptops, smartphones, tablet have made it even more easier with anytime, anywhere email use. 
Email marketing is a great way to stay connected with your clients while also increasing sales for your business. With a variety of email marketing softwares to choose from, you can maintain an efficient database, run email campaigns and track your results regularly. 

If you want to get the best of email marketing, here are 5 must-have strategies you should stick to:

Personalization can win hearts

A significant element of email marketing is relationship. With tons of emails flooding into their emails, your readers should feel like they're one among the thousands you connect to. They will appreciate it even more if you send out customized emails. This usually increases the click-through rates and in turn the conversion rates. Your readers tend to become your customers if they feel a connection even before they opt for your product or service.

Mobile friendliness is crucial

Due to increased use of mobile phones these days, it's important for brands to optimize their emails for mobile use. Ensure that your emails render on both desktops and mobile phones so that your customers are kept happy. Make sure that the content is of the right size, so that it's readable and easy to navigate on phone.

Get to the point

Make sure your content is rich and to the point. People look at the 'take away' usually and get impatient if the content is too long and boring. The messages you send could be targeted to a specific gender or location, so that it seems more relevant.

What you give is what you get

If you are not making offers via email, then you might possibly be ignoring a large target audience. People usually buy a product when they feel like they have a good reason to do so. Give them a good reason by making a good value proposition in advance. Give it for free if needed. When someone gets good value from your free content, they're more likely to opt for your premium product.

Little things matter a lot

You could dramatically increase your conversion rates if you have an eye-catching subject line. Also, when you send out your mails, timing matters a lot. It is important to research on the best time of the day to send out mails so that it reaches a large audience. And finally, if it looks good, it must be good. Present it in the best manner with visuals and graphics to capture their attention.

With these strategies in hand, email marketing is definitely a valuable asset in the hands of businesses that aim to grow. Take advantage of this inexpensive and profitable marketing tool to expand your target audience.