5 Ways to Promote a Start-up

19-Jul-2017 03:04 PM Startups

What are the things that come to your mind, when you think about a start-up? A team of enthusiastic and passionate people led by a visionary, ambitious goals, and a modest budget. Usually, because of the budget, many start-ups don't feel at home while promoting themselves. But, what if we were to tell you that there is a way around this problem? If you are a start-up and are looking to promote yourself then, here are some magic tricks -

Start-up Directories

If you want a platform where you can promote your start up then, you can start by enlisting your company in start-up directories. Usually, start-up directories provide information regarding your company's type, location, website, social media presence, etc.

Social Media and Content Marketing

Content marketing and social media are the most efficient ways to promote a start-up. Especially, because social media has become a part of our daily lives, from your office desk to your bed. Checking for updates on different social media platforms like Facebook, Twitter, and Instagram has become a habit for us. All you need is an appealing piece of share-able content, USPs, and consistent engagement.

Email Marketing

One of the oldest tricks in the book is a nicely written email that talks about your business. A recent survey in the UK has shown that email marketing is one of the most effective ways to promote a start-up. So, what are you waiting for? You never know, this old trick might just end up adding the boost to your promotion that you were looking for.

Pay-Per-Click (PPC) Ads

Unlike the previous options, this one isn't exactly free of cost. Made famous by Google AdWords, Pay-Per-Click (PPC) ads is one of the most widely used marketing models by budding entrepreneurs as well as established advertisers. This model enables your start-up to be promoted on most of the popular search engines. Thus, increasing your chances of attracting the attention of many potential clients and customers.

Quality Backlinks

The knowledge of SEO is crucial in order to get quality backlinks and make those links work. An article or blog related to your business, with strategically placed keywords and backlinks can be a very effective way to promote your start-up and present it in front of the world, to see.

Well, that wasn't so tough, was it? So, don't let your humble beginnings weigh you down. Get started with promoting your start-up, in the most simple, yet effective ways that we have discussed in this article. Need more insights? Ring us up and let's shoot the stars!