AI and Chatbots: Giving B2B Content Marketing a New Lease on Life

08-Mar-2021 11:43 AM Digital Marketing

Whenever we hear the buzzwords ‘Artificial Intelligence’ and ‘bots,’ we cannot help but think (and some might even fear) of Ultron or Skynet-style robots taking over the planet or machines replacing any form of human labor, including menial work.   

Although such scenarios are unlikely to occur, the age of AI and bots has arrived. The last conversation you had with a sales representative from an online store was, you guessed it, a bot. Only looking at how personalized and exclusive your Facebook newsfeed is could lead you to believe AI is at work.    

Companies are continuously working on creating bots that are highly intelligent and smart. 5% of companies worldwide were using chatbots last year, with another 20% working with them in a test or pilot stage. The use of AI and bots is a whole new wave of disruption that creates havoc in several industries, including digital marketing (especially content promotion). 

This blog post will highlight the exciting and distinctive ways in which AI and bots will transform B2B content marketing in 2021.  

ARTIFICIAL INTELLIGENCE, in its most elementary form, is the technology that allows machines to become human, allowing them to adapt to and communicate with their surroundings. A BOT is programmed to automate a series of specific tasks, and Artificial Intelligence is used to advance power bots that can automate some of the most complicated tasks. 

The Importance of AI and Bots  

Marketers believe that marketing success depends on how well you prepare your marketing campaign and implement it, from the most challenging to the most straightforward tasks. And it takes a lot of time, several person-hours, and many gallons of coffee on top of that.  

Consider getting all those chores automated and accomplished flawlessly, just as you like. This is attainable due to the adoption of artificial intelligence (AI) and bots. Some of the positions digital marketers can get from AI and Bots cover interpreting data to recognize your target customers' thoughts and combine them with these goals proactively with more unique insights.  

We ought to establish a few points to help you realize how to get the most out of AI and chatbots and associate with marketing.  

Content Marketer and AI-powered chatbots


Human contact in the workplace is steadily diminishing. Intelligent bots, which are programmed to learn "skills" over time, have begun to play a significant role in how content marketers can refocus their efforts.  

Because bots oversee finding things for humans on the internet, it is expected that they will not use keywords as we do. They will listen to your commands and then crawl all the available resources for you. Common SEO tactics are clearly not going to work soon. 

AI and SEO are tangible  

It is difficult to talk about SEO and AI without considering Google RankBrain, which is an AI software that is crucial for processing search queries. The AI is based on data. As a consequence, it can deduce user habits and behaviors. This helps it to assess whether or not the material is appealing to the viewer. It also decides if the website can receive more search engine traffic.  

When it comes to wherewith search engines rank web pages, RankBrain is exceptionally significant. It can investigate a question and delivering relevant content without necessitating keyword maxims.   

As a result, here is what you need to do to expand your SEO and make B2B content bot and AI favorable.  

Have an outstanding snippet  

The headlines and meta information of your pages should reach out. They should entice the consumer to want to know more about you. Take the time to build content for the snippet place within the search results. In a little bit, companies will build on this.  

Play with Keyword  

Do not concentrate on a single keyword or expression. To get the most effects, use different variations of the keyword. Create a list of other words that are close to your target keyword in a systematic way.  

Keep user interested 

With the rapid growth, in AI you would be prohibited from using any checklists. On occasion, you will be asked to create new or in-depth content. In either case, treasure the users and their needs.   

To boost SEO, artificial intelligence (AI) and intelligent assistants play a crucial role. There is numerous stuff you can do to ensure that it delivers outstanding results. Nonetheless, think of new ways that prospects are looking for goods and services.   

High Ranking Snippets   

Search results with snippets will appear in almost 20% of searches that ask questions. If you are not sure what questions your target audience is asking, start with social media. You may also join LinkedIn groups and listen to what your prospects must suggest. Seed Keywords is a method to follow. You can understand the types of questions that people typically ask by using the software.  

Everything you must do now is come up with a quest scenario. Send your URL connection to your contacts after that. Request that your contacts type in some keywords that come to mind when they attempt to solve the problem. You will be startled at how instantly the roots keyword list extends. This gives you a list of possible questions to ask.  

It is conceivable that the list will go on indefinitely. The aim here is to provide you with an overview of the various benefits AI and Bots can provide businesses, especially in marketing. From strategy formulation to execution, AI and bots will usher in a new marketing era in which speed, automation, and customer interaction are the norm.