30-May-2016 12:46 PM Email Marketing
Email is one of the most popular marketing channels to reach out to your customers today. A good, customer friendly email can go a long way in creating a superior image for your business. Here are some of the best email marketing tools to ensure that you hit the mark every time.
Litmus is a versatile tool used to test and track emails. You can test your emails in traditional Web Clients and also popular mobile platforms like Android, Apple and Windows. You can test more than 40 clients and devices and with a mere click. Litmus also lets you generate a test email to an address so that you can send it to your Email service provider.
An email marketing service that sends over 10 billion emails per month, MailChimp lets you import lists, create and send campaigns, and build your own audience. As the import happens in the background, you can work on constructing your campaign. You can choose if everyone in your list gets the email or a specific segment only making the process very customizable. After sending out your emails, MailChimp also lets you integrate your social channels to post regular updates on Twitter and Facebook.
Campaigner is a simple email creation tool that offers 1,200 possible email variations. It includes features such as: Tracking - You can see who's receiving, opening and clicking links in your emails. Customization - Pick from categories like newsletters, industries, and themes according to your needs. Organization - Store your lists in Campaigner, and automatically manage opt-ins and opt-outs. Deliverability - Campaigner makes sure your messages delivered since 97% of their emails avoid spam filters and reach the inbox.
Email marketing tools are a great way to reach out to your customers and explain your business to them. The above tools will help you immensely in securing a good client base for your business.