Chatbots as Marketing Tools

01-Dec-2017 10:53 AM Chatbots

There's a new buzzword in town, and it's called 'Chatbots.' The idea of chatbots is nothing new. Since the early 1960s, people have been interested in creating a robot able to communicate with humans. Since then, we've taken a considerable step forward with the launch of AI assistants like Amazon Echo, Siri, Cortana and more. Now, there are more than 100,000 bots on the messenger platform alone. As the amount of time people spend using their smartphones grow, there's no doubt that chatbots will continue getting popular.

Big brands like Adidas, Starbucks, Sephora, Pizza Hut have taken to bots to interact with their innovation-hungry consumers. So what's all the hype about? Why is every other company suddenly jumping onto the chatbot wagon?

Here are three reasons why:

Personalized Experience

Providing your customers a personalized experience is one of the best ways to nurture the relationship you have with them. There's no more ‘human’ way to interact with your customers than with a chatbot. Nine out of ten consumers say personalization has an impact on their buying decisions. Personalization is more than merely adorning email templates with people's first names. Chatbots can personalize every visitor's online experience based on his/her purchase history and preferences. Trust me, having an interaction with someone who knows you by name and remembers what you like and dislike can completely alter the nature of a conversation.

Friendly Engagement

Building bots are easy, but keeping users are not. The best, most trusted relationships aren't solely built on conversation, but on a sense that your interests are being truly understood and respected, that your opinions matter and one which leaves a lasting impression. And that's what chatbots are all about. They are less intrusive than other means of interaction as the customer initiates the communication with the brand by opening the chat and sending a message. This interaction mirrors the manner in which we communicate with friends and family. What's more is that they can make marketing interactions more fun and friendly. An example is Disney, which uses bots to promote the launch of their upcoming films. A recent bot promoted the movie Zootopia in the form of a game where users could help Officer Judy Hopps solve cases. How much more fun can it get?

Influential Analysis

Analysing customers hasn't been this easy with a bot around. Unless there's an incentive to do so, people usually don't agree to spend time completing surveys. One of the most influential abilities of a chatbot is to soften the approach of gathering feedback by naturally introducing questions in their conversations. It can store information on the types of questions it's being asked, which makes it easy to train the bot and equip it to answer future questions and upsell additional products. Knowing what types of questions people ask the most, what responses prompt most interactions, or even simply what time of day and how often consumers chat with your brand can provide otherwise tough-to-retrieve insights.

Chatbots are indeed on the rise! To have or not to have a bot? That is not the question anymore. Love them or hate them, chatbots are here to stay! So what are you waiting for? Smart bots start with Wizibots! Reach out to us to build personalized AI-powered conversational bots for your business needs.