Mass gatherings are off the table for a while now. But that doesn’t mean that you have to put your life on hold. Well, what doesn’t kill you, right?If you’re in the event industry – where mass gatherings are the norm – you might have already considered switching to virt[...]

After a speaking engagement, speakers are usually swamped by the audience, some congratulating them, and some requesting e-mail IDs for further communication. A few may want more material from the speaker, ensuring that the speakers will drag along with this cloud of audience fol[...]

History is being made as we lock ourselves indoors to protect both the outside world and ourselves. Distance is now deemed vital and travel, a crime. A good part of the world has gone completely digital trying to cope with the grappling reality, and the economy is in disarray.Wri[...]

Google Analytics is a free tool with a helpful dashboard. It tracks a lot of metrics and gives you data. There are many concepts to learn and reports to run. It gives you an extremely in-depth look at your website and/or app performance. It integrates with all Google’s marketin[...]

Sales intuition is perhaps the greatest asset of veteran salespeople. They intuitively understand what the prospective customer wants and what they actually need. By leveraging their ability to read subtle cues, they can guide prospects down a funnel of increasing profitability. [...]

Convert your images and marketing messages into high-impact video ads using the YouTube Video Builder tool. The tool, still in beta (request access here), is aimed at small-time marketers or businesses who want to get the word out quickly about an upcoming promotion or want to a[...]

“It takes 20 years to build a reputation and five minutes to ruin it,” said Warren Buffet. There are innumerable articles on the web about how to build your company’s brand online. Content and social media marketing is an opportunity to showcase your brand, gather leads, a[...]

Coronavirus shook the whole world with its unprecedented effects. Almost all sectors are at a tipping point trying to cope with these effects. How does this situation affect B2B marketing? How can B2B marketing be remodeled to meet the post Corona demands? Is moving the B2B marke[...]

Imagine the beautifully set up venues with plush chairs and a grand stage, where businesses like yours would frequent as speakers and attendees. Those days are far behind us now.These beautiful, extravagant events were the biggest lead generation sources that helped companie[...]

Love it or hate it, it looks like attending meetings from your bedroom is a new reality. Even before the COVID-19 pandemic forced companies to ask people to work from home, virtual meetings were a commonplace. Webinars and roundtable discussions were being held online-only for a [...]