While the word "transformation" may seem to be a hazy definition, the actual outcomes are pretty straightforward.  We have been witnessing them for years, and now we see a rapid acceleration of previous improvements. When professionals speak about change, they refe[...]

Designers must create designs based on client descriptions; however, not all designers understand the requirements completely. To reach the final design, the process is followed by a series of meetings, emails, or phone calls, making it difficult to detail the specification. Usin[...]

Content provides readers with information that causes them to feel, think, and change their lives in various ways. Since content has an unlimited scope, marketing companies are more focused on improving content marketing. They are also focusing on content marketing automation, wh[...]

The marketing automation industry has seen a tremendous financial boom as SaaS marketing automation tools are widely used today. According to the State of Marketing Report from Salesforce, 67 % of marketing executives are now using a marketing automation tool, with another 21% pl[...]

Several things are changing in the world, and marketing is no exception. Traditional methods of marketing campaign validation are no longer relevant. To catch up with the fast-paced enterprise, companies are increasingly involved in cutting-edge technologies, and SaaS is not immu[...]

In the competitive SaaS industry, anything you do to make your SaaS product more appealing, practical, and intuitive will yield positive results. With over 1.7 billion active websites, have you ever imagined how does your business stand out in this online sea? The rivalry for con[...]

“According to IBM, companies record 265 billion customer requests each year and spend approximately $1.3 trillion to respond to them.”   Artificial Intelligence (AI) and Chatbots were once mostly used in science fiction film, but the situation has changed drasticall[...]

Whenever we hear the buzzwords ‘Artificial Intelligence’ and ‘bots,’ we cannot help but think (and some might even fear) of Ultron or Skynet-style robots taking over the planet or machines replacing any form of human labor, including menial work.   Although such[...]

Since Covid-19 hit the doors in 2020, marketing got a setback. It became crucial for marketers and promoters to understand the latest trend to drive their tandems. Marketers must actively track the unknown progress forming social media's future and change their strategies, respec[...]

Recently, we heard that Google had indexed private WhatsApp group chat links. Anyone in the know of a private chat group could search for the link on the internet and join the group.Juxtapose this with a recent WhatsApp announcement that it was updating its terms of service and p[...]