Several things are changing in the world, and marketing is no exception. Traditional methods of marketing campaign validation are no longer relevant. To catch up with the fast-paced enterprise, companies are increasingly involved in cutting-edge technologies, and SaaS is not immu[...]
In the competitive SaaS industry, anything you do to make your SaaS product more appealing, practical, and intuitive will yield positive results. With over 1.7 billion active websites, have you ever imagined how does your business stand out in this online sea? The rivalry for con[...]
“According to IBM, companies record 265 billion customer requests each year and spend approximately $1.3 trillion to respond to them.” Artificial Intelligence (AI) and Chatbots were once mostly used in science fiction film, but the situation has changed drasticall[...]
Whenever we hear the buzzwords ‘Artificial Intelligence’ and ‘bots,’ we cannot help but think (and some might even fear) of Ultron or Skynet-style robots taking over the planet or machines replacing any form of human labor, including menial work. Although such[...]
Since Covid-19 hit the doors in 2020, marketing got a setback. It became crucial for marketers and promoters to understand the latest trend to drive their tandems. Marketers must actively track the unknown progress forming social media's future and change their strategies, respec[...]
Recently, we heard that Google had indexed private WhatsApp group chat links. Anyone in the know of a private chat group could search for the link on the internet and join the group.Juxtapose this with a recent WhatsApp announcement that it was updating its terms of service and p[...]
Thought leadership is one of the popular terms in marketing and related areas.
Becoming a thought leader means putting yourself or your company as an expert
in your industry and eventually becoming the first choice of people when they
want answers, ideas, or analysis related t[...]
The phrase automation almost instantly evokes
other concepts, such as robotic processes automation, machine learning, process
mining, optical character recognition, and artificial intelligence.
Hyper-automation, however, requires and orchestrates a complete network of
In his seminal article, ‘What is strategy?’, Michael Porter says operational effectiveness though necessary for superior performance, is not enough because the techniques can be easily replicated. But ‘strategy’ can get you where you want to go because it stems from a uni[...]
It is often captivating to listen to stories, especially when the stories are about something we care. That’s how marketers have been tapping into the storytelling technique to sell their products or services. In a world riddled with data, it can get quite too much. [...]