What has programming got to do in the creative world of advertising? Well, a lot. Primarily, taking the tedious and time-consuming part away from humans to focus on doing what they like and do best, being creative. Programmatic advertising is the Jarvis we wish we had every [...]

A new brand gets introduced to the market every passing day. These brands must compete with well-established businesses and millions of marketing initiatives. Start-ups’ only chance of success is to market better and more efficiently than established companies. Digital marketin[...]

fting SaaS start-ups to enterprise-grade status is often advocated in the digital marketing agency discussion space. And indeed, digital marketing has its own place as a strong business. However, many business owners often do not realize that a strong digital marketing agency can[...]

Consumers' actions are changing as media consumption increases. And this has happened due to the availability of widespread internet access. One of the effects of this digital revolution is that digital communications are broken up into different moments throughout the day, e.g.,[...]

While the word "transformation" may seem to be a hazy definition, the actual outcomes are pretty straightforward.  We have been witnessing them for years, and now we see a rapid acceleration of previous improvements. When professionals speak about change, they refe[...]

Designers must create designs based on client descriptions; however, not all designers understand the requirements completely. To reach the final design, the process is followed by a series of meetings, emails, or phone calls, making it difficult to detail the specification. Usin[...]

Content provides readers with information that causes them to feel, think, and change their lives in various ways. Since content has an unlimited scope, marketing companies are more focused on improving content marketing. They are also focusing on content marketing automation, wh[...]

The marketing automation industry has seen a tremendous financial boom as SaaS marketing automation tools are widely used today. According to the State of Marketing Report from Salesforce, 67 % of marketing executives are now using a marketing automation tool, with another 21% pl[...]

Several things are changing in the world, and marketing is no exception. Traditional methods of marketing campaign validation are no longer relevant. To catch up with the fast-paced enterprise, companies are increasingly involved in cutting-edge technologies, and SaaS is not immu[...]

In the competitive SaaS industry, anything you do to make your SaaS product more appealing, practical, and intuitive will yield positive results. With over 1.7 billion active websites, have you ever imagined how does your business stand out in this online sea? The rivalry for con[...]