The best of content marketing: Here's how they did it

09-Dec-2019 05:06 PM Content Marketing

“Is my content marketing campaign running out of steam?” “Why am I not able to generate new leads with my content?” “Are my users engaging with the content I create?”  If you’re involved at any stage of the content marketing exercise, then you’ve surely as[...]

Create a kick-ass content marketing strategy

09-Dec-2019 01:05 PM Digital Marketing

Marketers are out there trying to find a foolproof strategy to keep their customers engaged and loyal. A content marketing strategy is one of the most cost-effective ways of doing so. In a content marketing strategy, you keep pushing out content periodically. The content revolve[...]

Before Connecting With Your Audience, Know Them Like the Back of Your Hand

03-Dec-2019 11:25 AM Content Marketing

The success of content marketing depends on finding the right audience. You cannot be marketing content and services to a wrong audience. Content marketing takes time. Companies who do not create content with a focus on what the audience wants runs the risk of audience boycotting[...]

Expert Opinions Matter: How Your Thought Leadership Articles Can Help Your Brand

02-Dec-2019 11:41 AM Content Marketing

Whether you’re an entrepreneur new to the industry or an experienced veteran, it can be hard to carve out a following on social media. Sharing insightful posts and routinely engaging with followers might not be enough. Social media has experienced a paradigm shift with content [...]

Writing Web Copy That Sells Like McDonalds' Breakfast Menu

29-Nov-2019 03:30 PM Digital Marketing

Good copywriting is the difference between a landing page that sells versus one that repels visitors. Most web copies leave visitors uninspired because they are not attention grabbing, and fail to keep the audience hooked.Bad copy leads to decreased sales, and prevents visitors f[...]

How IoT can revolutionize brand marketing

31-Oct-2019 03:36 PM Digital Marketing

The world has been changing for the past decade, faster than ever. From what we know, it will keep changing at a much higher pace. IoT is here to change the way the world works, as we know it.The changes have mostly been in the field of technology, rippling onward a series of cha[...]

How Chatbots Can Aid in Boosting Your Conversion Rate

31-Oct-2019 11:45 AM Chatbots

If you don’t pay enough attention to conversion, which is the bread and butter of digital marketers, your whole business is likely to sink just like the Titanic.Have you ever encountered a scenario where you get website visitors quite often, but none of them buy your product or[...]

What's so Big About Big Data? Learn More About Your Website Visitors

28-Oct-2019 04:47 PM Digital Marketing

Before you start any marketing campaign, you do meticulous research to better understand your target audience, your competition and the right industry conditions for launch. But what do you do when all these factors number in the millions? Or if you’re a well-established brand,[...]

Hack Your Way Around Social Media Algorithms

28-Oct-2019 03:47 PM Social Media Marketing

With Halloween around the corner, let’s talk about the scariest things for a digital marketer – social media algorithms.Going back, there was once a time when social media did not have any algorithms and posts were displayed to people depending on when they were posted. As so[...]

Dark Mode is the New Green

25-Oct-2019 12:27 PM Latest Trends

From Twitter to Instagram, everyone is going dark. People are going crazy over this fad. Tutorial videos and blogs on how to switch to dark mode are coming up like mushrooms.And everyone is talking about it.But is that all there is to the dark mode? Is it just a fad that will not[...]


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