Facebook's Recent Updates to WhatsApp: Where Does the User Stand?

01-Feb-2021 11:07 AM Content Marketing

Recently, we heard that Google had indexed private WhatsApp group chat links. Anyone in the know of a private chat group could search for the link on the internet and join the group.Juxtapose this with a recent WhatsApp announcement that it was updating its terms of service and p[...]

Going All the Way: Hyperautomation And SEO

14-Dec-2020 04:08 PM Content Marketing

The phrase automation almost instantly evokes other concepts, such as robotic processes automation, machine learning, process mining, optical character recognition, and artificial intelligence. Hyper-automation, however, requires and orchestrates a complete network of technol[...]

How hyperautomation companies can harness the power of video

08-Dec-2020 11:11 AM Content Marketing

In his seminal article, ‘What is strategy?’, Michael Porter says operational effectiveness though necessary for superior performance, is not enough because the techniques can be easily replicated. But ‘strategy’ can get you where you want to go because it stems from a uni[...]

Write The Right Content Like a Pro!

17-Dec-2019 11:22 AM Content Marketing

Question – What is the best way to get people to talk about your company, services, and products?Answer – Content marketing.Content marketing can also be a great way to engage your customers and even create a community. Whether you are beginning with content marketing or you [...]

How to Check if Your Content Marketing is as Effective as Thor's Hammer

10-Dec-2019 05:30 PM Content Marketing

We know the Mjölnir (Thor’s hammer), however that’s pronounced, can flatten mountains and strike down enemies. But how does Thor know if his Mjölnir has done the required damage or not? Probably when there’s blood and gore sticking to the hammer?Content (writing + marketi[...]

The Best of Content Marketing: Here's How They Did It

09-Dec-2019 05:06 PM Content Marketing

“Is my content marketing campaign running out of steam?” “Why am I not able to generate new leads with my content?” “Are my users engaging with the content I create?”  If you’re involved at any stage of the content marketing exercise, then you’ve surely as[...]

Before Connecting With Your Audience, Know Them Like the Back of Your Hand

03-Dec-2019 11:25 AM Content Marketing

The success of content marketing depends on finding the right audience. You cannot be marketing content and services to a wrong audience. Content marketing takes time. Companies who do not create content with a focus on what the audience wants runs the risk of audience boycotting[...]

Expert Opinions Matter: How Your Thought Leadership Articles Can Help Your Brand

02-Dec-2019 11:41 AM Content Marketing

Whether you’re an entrepreneur new to the industry or an experienced veteran, it can be hard to carve out a following on social media. Sharing insightful posts and routinely engaging with followers might not be enough. Social media has experienced a paradigm shift with content [...]

Content Gone Viral: Why Storytelling Is The Best Strategy For Your Business

12-Jun-2019 11:42 AM Content Marketing

HostingFacts.com estimates that over 4 million blog posts are published every day in 2019 and over 500 million tweets are sent every day. Out of this gargantuan information pie, what is your brand’s share?To create top quality content, whether in the form of blog posts, video a[...]

Using infographics to tell your brand story

07-Jun-2019 04:37 PM Content Marketing

Infographics tell us enticing and interesting stories through data visualization. It is one of the best ways to tell a brand story. It also offers benefits for your content marketing. Learn how infographics came to be and how to make them.We all know writing predates the internet[...]


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