AI and Chatbots: Giving B2B Content Marketing a New Lease on Life

08-Mar-2021 11:43 AM Digital Marketing

Whenever we hear the buzzwords ‘Artificial Intelligence’ and ‘bots,’ we cannot help but think (and some might even fear) of Ultron or Skynet-style robots taking over the planet or machines replacing any form of human labor, including menial work.   Although such[...]

5 Social media trends you should not miss out in 2021

02-Feb-2021 02:58 PM Digital Marketing

‘‘Social media networks are one of the fastest-growing industries in the world’’.   The statement itself speaks about the volume of the impact it has on the current world.  Social media: It is a collective term for websites and applications that majorl[...]

101 on Hyperautomation Companies and Branding

01-Dec-2020 04:33 PM Digital Marketing

Let's be honest. How many hyperautomation companies are thinking about branding and marketing when they start building a product? Not many. Experience tells us, if you don't start marketing and branding early, it is likely to be ignored later as well. And if you ignore marke[...]

Marketing Checklist for Hyperautomation Companies

24-Nov-2020 06:00 PM Digital Marketing

Marketing Checklist for Hyperautomation CompaniesTechnology is improving exponentially and nowhere is the trend more pronounced than in the artificial intelligence (AI) and machine learning (ML) space. Hyperautomation is one of these promising technologies.Gartner identified hype[...]

Hyperautomation: What it is & How it is Changing Industries

17-Jul-2020 07:03 PM Digital Marketing

Gartner Inc., in its 10 strategic technology trends for 2020 report, defines hyperautomation as “the combination of multiple Machine Learning (ML), packaged software and automation tools to deliver work”. Hyperautomation is adding another level of intelligence to existing aut[...]

Our Take on YourTakeaways

21-May-2020 02:02 PM Digital Marketing

After a speaking engagement, speakers are usually swamped by the audience, some congratulating them, and some requesting e-mail IDs for further communication. A few may want more material from the speaker, ensuring that the speakers will drag along with this cloud of audience fol[...]

HOW TO CONSCIOUSLY COMMUNICATE IN A CRISIS

19-May-2020 12:14 PM Digital Marketing

History is being made as we lock ourselves indoors to protect both the outside world and ourselves. Distance is now deemed vital and travel, a crime. A good part of the world has gone completely digital trying to cope with the grappling reality, and the economy is in disarray.Wri[...]

Actionable Insights From Data is Not Far Fetched. Just Glance at it.

12-May-2020 06:11 PM Digital Marketing

Google Analytics is a free tool with a helpful dashboard. It tracks a lot of metrics and gives you data. There are many concepts to learn and reports to run. It gives you an extremely in-depth look at your website and/or app performance. It integrates with all Google’s marketin[...]

Moment Marketing - The Traffic Driver During Calm and Crisis

28-Apr-2020 01:55 PM Digital Marketing

“It takes 20 years to build a reputation and five minutes to ruin it,” said Warren Buffet. There are innumerable articles on the web about how to build your company’s brand online. Content and social media marketing is an opportunity to showcase your brand, gather leads, a[...]

COVID19: Marketing Mayhem or Opportunity? The Impact of Moving B2B Marketing Online

24-Apr-2020 04:44 PM Digital Marketing

Coronavirus shook the whole world with its unprecedented effects. Almost all sectors are at a tipping point trying to cope with these effects. How does this situation affect B2B marketing? How can B2B marketing be remodeled to meet the post Corona demands? Is moving the B2B marke[...]


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