Sales intuition is perhaps the greatest asset of veteran salespeople. They intuitively understand what the prospective customer wants and what they actually need. By leveraging their ability to read subtle cues, they can guide prospects down a funnel of increasing profitability. [...]

You have done the hardest part of the event, which is the event itself. Though the hard part is over, the hardest is yet to come and it is the most important –  post-event engagement. It is also an important part of lead nurturing. After the event, you get to build off the[...]

In the past few years, SaaS products have become popular and they are fast becoming an alternative for on-premises software deployment. Here are ways to generate leads for your SaaS products. The Software as a Service (SaaS) model is gaining more and more attraction eve[...]

Brand storytelling shortens the time taken by your target audience to understand the value your brand brings to them and it also tells why they should buy from your company. Here are keys things and features of brand storytelling.Storytelling in business has gained traction latel[...]

If you thought Public Relations (PR) was meant only for business organisations, then you are highly mistaken. In these days of digital warfare, it is an absolute necessity to hire a PR agency to drive a company's growth, be it an educational institution or a fashion house. Take a[...]

Just putting out the content on social media isn't enough. One needs to work on the process of engaging people through the social media so that they convert into leads and grow the business for you. Whatever the source might me, leads should be handled with care, so is the case o[...]

Any successful business requires substantial amount of leads to sustain its growth. Without leads, there will be no profit, and the future of your company can get jeopardized. Lead generation requires meticulous understanding of certain fundamental principles that can help your b[...]

A good lead generation model can help your business to drive profitability and success . Once you identify which lead generation model is appropriate for you, you can work on it towards your business goal. Listed below are some of the successful lead generation models out there. [...]

A recent Morgan Stanley survey revealed that 90% of mobile phone users have their mobile phones with them round the clock, seven days a week. Mobile users have become target audiences that marketers cannot afford to ignore. Generating more leads and  revenue among this audie[...]