Thought leadership is one of the popular terms in marketing and related areas.
Becoming a thought leader means putting yourself or your company as an expert
in your industry and eventually becoming the first choice of people when they
want answers, ideas, or analysis related t[...]
Convert your images and marketing messages into high-impact video ads using the YouTube Video Builder tool.
The tool, still in beta (request access here), is aimed at small-time marketers or businesses who want to get the word out quickly about an upcoming promotion or want to a[...]
Apart from the fact that Instagram is the fastest growing social media platform, it does give marketers and advertisers quite a challenge to make it big with their plethora of formats, making it the most desirable social media platform to advertise in. With an engageme[...]
If Facebook was a country, it would be the largest with more than 2.4 billion active monthly users. It will stay at the top until something else comes and knocks it off its feet. As of now, Facebook is going strong and it means you can still make the best use of Facebook Ads.Face[...]
With Halloween around the corner, let’s talk about the scariest things for a digital marketer – social media algorithms.Going back, there was once a time when social media did not have any algorithms and posts were displayed to people depending on when they were posted. As so[...]
First, let’s try to understand what’s meant by a “Social Media Campaign”. As the name implies, it is an attempt to make your post’s presence known and felt on social media through a string of posts that are catchy and interesting.The posts need to appear on various soci[...]
Boomerang, hyperlapse, stories, filters, explore pages, emoji sliders, video chat – you name it, Instagram has it! Just when you were getting used to the overwhelming features, the queen of social media apps launched IGTV, an app that gives users the freedom to upload long-form[...]
Up until a few years ago, social media marketing strategies mostly involved just being present on social media. There were not too many organizations who were trying to promote, market, or even monetize themselves through social media. Fast forward to 2018, and the rules of the g[...]
You’ve started a Youtube Channel, but you’re not getting enough views and you begin to wonder what you are doing wrong. Is it the quality of your videos that is causing the lack of views or something else? Before you jump to more conclusions, let us ask you this — is y[...]
In an ocean of social media tools that you have to keep up with, I’m sure you must be wondering if having a LinkedIn profile is actually worth it or a waste of time. In the modern age of job applications, not having a LinkedIn profile is as good as being invisible to prospectiv[...]