YouTube's Free Video Builder Software - A Quick Rundown

28-Apr-2020 02:08 PM Social Media Marketing

Convert your images and marketing messages into high-impact video ads using the YouTube Video Builder tool. The tool, still in beta (request access here), is aimed at small-time marketers or businesses who want to get the word out quickly about an upcoming promotion or want to a[...]

How to Gram your Business to Success: Beginner's Edition

30-Jan-2020 11:09 AM Social Media Marketing

Apart from the fact that Instagram is the fastest growing social media platform, it does give marketers and advertisers quite a challenge to make it big with their plethora of formats, making it the most desirable social media platform to advertise in.  With an engageme[...]

Starting with Facebook Ads? Take These Baby Steps

09-Jan-2020 11:42 AM Social Media Marketing

If Facebook was a country, it would be the largest with more than 2.4 billion active monthly users. It will stay at the top until something else comes and knocks it off its feet. As of now, Facebook is going strong and it means you can still make the best use of Facebook Ads.Face[...]

Hack Your Way Around Social Media Algorithms

28-Oct-2019 03:47 PM Social Media Marketing

With Halloween around the corner, let’s talk about the scariest things for a digital marketer – social media algorithms.Going back, there was once a time when social media did not have any algorithms and posts were displayed to people depending on when they were posted. As so[...]

5 Important Keys to Unlocking a Successful Social Media Campaign

24-Oct-2018 01:56 PM Social Media Marketing

First, let’s try to understand what’s meant by a “Social Media Campaign”. As the name implies, it is an attempt to make your post’s presence known and felt on social media through a string of posts that are catchy and interesting.The posts need to appear on various soci[...]

Leveraging IGTV For Brands

06-Jul-2018 10:17 AM Social Media Marketing

Boomerang, hyperlapse, stories, filters, explore pages, emoji sliders, video chat – you name it, Instagram has it! Just when you were getting used to the overwhelming features, the queen of social media apps launched IGTV, an app that gives users the freedom to upload long-form[...]

3 Social Media Marketing Strategies That Work

18-May-2018 05:47 PM Social Media Marketing

Up until a few years ago, social media marketing strategies mostly involved just being present on social media. There were not too many organizations who were trying to promote, market, or even monetize themselves through social media. Fast forward to 2018, and the rules of the g[...]

How to Optimize Your YouTube Channel

03-May-2018 05:10 PM Social Media Marketing

You’ve started a Youtube Channel, but you’re not getting enough views and you begin to wonder what you are doing wrong. Is it the quality of your videos that is causing the lack of views or something else? Before you jump to more conclusions, let us ask you this — is y[...]

LinkedIn- To Do Or Not To Do

08-Mar-2018 09:17 AM Social Media Marketing

In an ocean of social media tools that you have to keep up with, I’m sure you must be wondering if having a LinkedIn profile is actually worth it or a waste of time. In the modern age of job applications, not having a LinkedIn profile is as good as being invisible to prospectiv[...]

4 Reasons to Use GIFs in your Social Media Strategy

26-Jul-2017 09:53 AM Social Media Marketing

GIFs are taking the world by storm! Today, GIFs are so widespread that people from all walks of life use it. Of course, words and photos are a great way to tell stories, but sometimes, it's difficult to find the right ones to convey a message. GIF saves the day! Phew! Remember t[...]


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