Thought leadership is one of the popular terms in marketing and related areas. Becoming a thought leader means putting yourself or your company as an expert in your industry and eventually becoming the first choice of people when they want answers, ideas, or analysis related t[...]

If Facebook was a country, it would be the largest with more than 2.4 billion active monthly users. It will stay at the top until something else comes and knocks it off its feet. As of now, Facebook is going strong and it means you can still make the best use of Facebook Ads.Face[...]

With Halloween around the corner, let’s talk about the scariest things for a digital marketer – social media algorithms.Going back, there was once a time when social media did not have any algorithms and posts were displayed to people depending on when they were pos[...]

First, let’s try to understand what’s meant by a “Social Media Campaign”. As the name implies, it is an attempt to make your post’s presence known and felt on social media through a string of posts that are catchy and interesting.The posts need to[...]

Boomerang, hyperlapse, stories, filters, explore pages, emoji sliders, video chat – you name it, Instagram has it! Just when you were getting used to the overwhelming features, the queen of social media apps launched IGTV, an app that gives users the freedom to upload long[...]

Up until a few years ago, social media marketing strategies mostly involved just being present on social media. There were not too many organizations who were trying to promote, market, or even monetize themselves through social media. Fast forward to 2018, and the rules of the g[...]

You’ve started a Youtube Channel, but you’re not getting enough views and you begin to wonder what you are doing wrong. Is it the quality of your videos that is causing the lack of views or something else? Before you jump to more conclusions, let us ask you thi[...]

In an ocean of social media tools that you have to keep up with, I’m sure you must be wondering if having a LinkedIn profile is actually worth it or a waste of time. In the modern age of job applications, not having a LinkedIn profile is as good as being invisible to prosp[...]

GIFs are taking the world by storm! Today, GIFs are so widespread that people from all walks of life use it. Of course, words and photos are a great way to tell stories, but sometimes, it's difficult to find the right ones to convey a message. GIF saves the day! Phew! Remember t[...]

Social media has now become the medium of choice for marketing products and services. However, it is a double-edged sword. If we're not using it efficiently, it might just become a waste of time. Use these five simple tips to help you get it right on social media:Know Your A[...]