A new brand gets introduced to the market every passing day. These brands must compete with well-established businesses and millions of marketing initiatives. Start-ups’ only chance of success is to market better and more efficiently than established companies. Digital marketin[...]
Now that you have your website up and running, it’s time to think of ways to generate revenue from the site.Building and maintaining a functioning website has become a top priority for most businesses. A website is most likely the first point of contact a potential client will [...]
SaaS platforms have matured and evolved in recent years, thanks to the increasing adoption of cloud technologies. The SaaS market is expected to reach US$ 132.57 billion by 2020. While this is a positive indicator for many companies, it also means that they need to gear up t[...]
The SaaS model of product deployment promises to revolutionize the industry. But does it deliver on its promises? If yes, then how does one track its performance? Companies need data to compare the sales numbers against their goals which can help track key performance metrics.Sta[...]
There are a lot of discussions and deliberations regarding what makes a business run. New entrepreneurs constantly worry about how their startup can be discovered. One of them is putting up an online presence for their business.
In this technologically advancing world, it is ver[...]
What are the things that come to your mind, when you think about a start-up? A team of enthusiastic and passionate people led by a visionary, ambitious goals, and a modest budget. Usually, because of the budget, many start-ups don't feel at home while promoting themselves. But, w[...]
A big part of what makes a new company's culture fun, engaging and unique is the setting up of its new office. Most startups reach a point where running a company from the garage or their dad's basement just doesn't cut it anymore. It's very important to find an office that suits[...]