Gartner Inc., in its 10 strategic technology trends for 2020 report, defines hyperautomation as “the combination of multiple Machine Learning (ML), packaged software and automation tools to deliver work”. Hyperautomation is adding another level of intelligence to existing aut[...]
After a speaking engagement, speakers are usually swamped by the audience, some congratulating them, and some requesting e-mail IDs for further communication. A few may want more material from the speaker, ensuring that the speakers will drag along with this cloud of audience fol[...]
History is being made as we lock ourselves indoors to protect both the outside world and ourselves. Distance is now deemed vital and travel, a crime. A good part of the world has gone completely digital trying to cope with the grappling reality, and the economy is in disarray.Wri[...]
Google Analytics is a free tool with a helpful dashboard. It tracks a lot of metrics and gives you data. There are many concepts to learn and reports to run. It gives you an extremely in-depth look at your website and/or app performance. It integrates with all Google’s marketin[...]
“It takes 20 years to build a reputation and five minutes to ruin it,” said Warren Buffet.
There are innumerable articles on the web about how to build your company’s brand online. Content and social media marketing is an opportunity to showcase your brand, gather leads, a[...]
Coronavirus shook the whole world with its unprecedented effects. Almost all sectors are at a tipping point trying to cope with these effects. How does this situation affect B2B marketing? How can B2B marketing be remodeled to meet the post Corona demands? Is moving the B2B marke[...]
Companies who do not measure success of an event stand to leave money under the table. Since data is the new oil, be it in business operations or in events, companies must collect data that will help them in the future. Some of them may not know how to gauge the success of an eve[...]
Did you know that the word ‘mate’ was banned in Australia in 2005, when the Parliament took citizens’ complaints too seriously? That’s not what the blog is about. It seemed better to begin with a quirky fact instead of jumping straight into talking about the pa[...]
What exactly are hashtags for?
They are everywhere. First proposed by Chris Messina as a way of identifying groups on Twitter, the hashtag has now been adopted by every other social media platform.
But now, people use them to add their afterthoughts and musings to a post,[...]
"Keep your friends close, but your enemies closer," said Michael Corleone, played by the one and only Al Pacino, in The Godfather Part II. Even though he said it in a gangster-world context, this is advice everyone can apply at any stage of their life. No matter what industr[...]