When you search for any business or service on Google, you would’ve noticed the “local 3-pack” at the top of the results. For example, searching for “Dentists in Calgary”, produces the below three listings after the ads:You might be wondering of all the dentists in Calg[...]
There is a constant change in how marketing is done, with constant change in technologies. Some technologies stick around for a long time, but some fade away into obscurity. As digital marketing is evolving, the marketers’ ways to engage with customers have also changed.Videos [...]
The increase in voice searches has risen and has changed SEO strategies. Though consumers are almost catching up, only 4% of the businesses are voice optimized. Digital marketers must focus on creating content that answers the needs of users in an ever-growing conversational sear[...]
When a new SaaS product is launched, it must face two things: strong competition and many potential users who have seen it all before. Even if your product is the best, it is bound to be a failure without a great marketing plan. SaaS marketing checklist is important for your mark[...]
Content Marketing is a worthy investment for any company who wants to be discovered these days. When people visit your website, they understand the effort you put into the content, and your subject expertise.
Eventually, they appreciate your content marketing efforts too. Evolut[...]
Technology today is more important than ever in history, and it is deeply affecting society, our culture, and everyday life in general. Among the list of technology there is, Artificial Intelligence (AI) is making news lately and driving digital marketing.
AI has impacted the fi[...]
Back in the 1980s, marketing meant an in-your-face attitude, being outspoken, and having an outgoing streak, all of which are extroverted qualities. Fast forward to 2018 and the dynamics have changed drastically. Now in this digital age, a marketer needs to be well-informed about[...]
2017 saw the rise of chatbots, augmented reality, and app marketing. But, it is not necessary that what worked last year, will work this year as well. After all, lightning doesn’t strike the same place twice, does it?
So, without further ado, here are the four digital marketin[...]
The customer is still kingIt’s the oldest trick in human history. If you want to win someone over, make them feel special. Sometimes, that’s all it takes to win back lost favor, or garner a new relationship. Apply the same logic to marketing, and you have a satisfied client b[...]
Unless you have been holidaying on some remote island or taken a sudden liking for space travel, you wouldn't have missed the buzz surrounding interactive content. Being touted as the future of digital marketing, it enables real-time customer interaction with your brand or produc[...]