Thought leadership is one of the popular terms in marketing and related areas. Becoming a thought leader means putting yourself or your company as an expert in your industry and eventually becoming the first choice of people when they want answers, ideas, or analysis related t[...]

The phrase automation almost instantly evokes other concepts, such as robotic processes automation, machine learning, process mining, optical character recognition, and artificial intelligence. Hyper-automation, however, requires and orchestrates a complete network of technol[...]

In his seminal article, ‘What is strategy?’, Michael Porter says operational effectiveness though necessary for superior performance, is not enough because the techniques can be easily replicated. But ‘strategy’ can get you where you want to go because it stems from a uni[...]

It is often captivating to listen to stories, especially when the stories are about something we care. That’s how marketers have been tapping into the storytelling technique to sell their products or services.  In a world riddled with data, it can get quite too much. [...]

Let's be honest. How many hyperautomation companies are thinking about branding and marketing when they start building a product? Not many. Experience tells us, if you don't start marketing and branding early, it is likely to be ignored later as well. And if you ignore marke[...]

Lead Generation: Content Marketing for Hyperautomation Companies  The word "hyperautomation" is on everybody's lips right now. With the COVID-19 pandemic's economic impact, it seems that hyperautomation is more critical now than ever. Read this blog to find out what hyp[...]

Marketing Checklist for Hyperautomation CompaniesTechnology is improving exponentially and nowhere is the trend more pronounced than in the artificial intelligence (AI) and machine learning (ML) space. Hyperautomation is one of these promising technologies.Gartner identified hype[...]

As we gallop apprehensively into 2021, one can only hope for a better year than its predecessor. Although, one thing is for sure – the advancements in technology will see a new dawn moving into 2021 with hyperautomation. The fourth industrial revolution is here and we mus[...]

Gartner Inc., in its 10 strategic technology trends for 2020 report, defines hyperautomation as “the combination of multiple Machine Learning (ML), packaged software and automation tools to deliver work”. Hyperautomation is adding another level of intelligence to existing aut[...]

Mass gatherings are off the table for a while now. But that doesn’t mean that you have to put your life on hold. Well, what doesn’t kill you, right?If you’re in the event industry – where mass gatherings are the norm – you might have already considered switching to virt[...]