With the internet expanding its reach every minute of every day, social media is blowing up with content, and algorithms are getting tougher to crack. Videos are a foolproof way of getting through and ranking higher.  What do you do when you’re stuck in traffic? Or when y[...]

We know the Mjölnir (Thor’s hammer), however that’s pronounced, can flatten mountains and strike down enemies. But how does Thor know if his Mjölnir has done the required damage or not? Probably when there’s blood and gore sticking to the hammer?Content (writing + marketi[...]

“Is my content marketing campaign running out of steam?” “Why am I not able to generate new leads with my content?” “Are my users engaging with the content I create?”  If you’re involved at any stage of the content marketing exercise, then you’ve surely as[...]

Marketers are out there trying to find a foolproof strategy to keep their customers engaged and loyal. A content marketing strategy is one of the most cost-effective ways of doing so. In a content marketing strategy, you keep pushing out content periodically. The content revolve[...]

The success of content marketing depends on finding the right audience. You cannot be marketing content and services to a wrong audience. Content marketing takes time. Companies who do not create content with a focus on what the audience wants runs the risk of audience boycotting[...]

Whether you’re an entrepreneur new to the industry or an experienced veteran, it can be hard to carve out a following on social media. Sharing insightful posts and routinely engaging with followers might not be enough. Social media has experienced a paradigm shift with content [...]

Good copywriting is the difference between a landing page that sells versus one that repels visitors. Most web copies leave visitors uninspired because they are not attention grabbing, and fail to keep the audience hooked.Bad copy leads to decreased sales, and prevents visitors f[...]

The world has been changing for the past decade, faster than ever. From what we know, it will keep changing at a much higher pace. IoT is here to change the way the world works, as we know it.The changes have mostly been in the field of technology, rippling onward a series of cha[...]

If you don’t pay enough attention to conversion, which is the bread and butter of digital marketers, your whole business is likely to sink just like the Titanic.Have you ever encountered a scenario where you get website visitors quite often, but none of them buy your product or[...]

Before you start any marketing campaign, you do meticulous research to better understand your target audience, your competition and the right industry conditions for launch. But what do you do when all these factors number in the millions? Or if you’re a well-established brand,[...]