Videos Speak a Thousand Words Per Second

16-Dec-2019 05:34 PM Digital Marketing

With the internet expanding its reach every minute of every day, social media is blowing up with content, and algorithms are getting tougher to crack. Videos are a foolproof way of getting through and ranking higher.  What do you do when you’re stuck in traffic? Or when y[...]

How to Check if Your Content Marketing is as Effective as Thor's Hammer

10-Dec-2019 05:30 PM Content Marketing

We know the Mjölnir (Thor’s hammer), however that’s pronounced, can flatten mountains and strike down enemies. But how does Thor know if his Mjölnir has done the required damage or not? Probably when there’s blood and gore sticking to the hammer?Content (writing + marketi[...]

The Best of Content Marketing: Here's How They Did It

09-Dec-2019 05:06 PM Content Marketing

“Is my content marketing campaign running out of steam?” “Why am I not able to generate new leads with my content?” “Are my users engaging with the content I create?”  If you’re involved at any stage of the content marketing exercise, then you’ve surely as[...]

Create a Kickass Content Marketing Strategy

09-Dec-2019 01:05 PM Digital Marketing

Marketers are out there trying to find a foolproof strategy to keep their customers engaged and loyal. A content marketing strategy is one of the most cost-effective ways of doing so. In a content marketing strategy, you keep pushing out content periodically. The content revolve[...]

Before Connecting With Your Audience, Know Them Like the Back of Your Hand

03-Dec-2019 11:25 AM Content Marketing

The success of content marketing depends on finding the right audience. You cannot be marketing content and services to a wrong audience. Content marketing takes time. Companies who do not create content with a focus on what the audience wants runs the risk of audience boycotting[...]

Expert Opinions Matter: How Your Thought Leadership Articles Can Help Your Brand

02-Dec-2019 11:41 AM Content Marketing

Whether you’re an entrepreneur new to the industry or an experienced veteran, it can be hard to carve out a following on social media. Sharing insightful posts and routinely engaging with followers might not be enough. Social media has experienced a paradigm shift with content [...]

Writing Web Copy That Sells Like McDonalds' Breakfast Menu

29-Nov-2019 03:30 PM Digital Marketing

Good copywriting is the difference between a landing page that sells versus one that repels visitors. Most web copies leave visitors uninspired because they are not attention grabbing, and fail to keep the audience hooked.Bad copy leads to decreased sales, and prevents visitors f[...]

How IoT Can Revolutionize Brand Marketing

31-Oct-2019 03:36 PM Digital Marketing

The world has been changing for the past decade, faster than ever. From what we know, it will keep changing at a much higher pace. IoT is here to change the way the world works, as we know it.The changes have mostly been in the field of technology, rippling onward a series of cha[...]

How Chatbots Can Aid in Boosting Your Conversion Rate

31-Oct-2019 11:45 AM Chatbots

If you don’t pay enough attention to conversion, which is the bread and butter of digital marketers, your whole business is likely to sink just like the Titanic.Have you ever encountered a scenario where you get website visitors quite often, but none of them buy your product or[...]

What's so Big About Big Data? Learn More About Your Website Visitors

28-Oct-2019 04:47 PM Digital Marketing

Before you start any marketing campaign, you do meticulous research to better understand your target audience, your competition and the right industry conditions for launch. But what do you do when all these factors number in the millions? Or if you’re a well-established brand,[...]


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