With Halloween around the corner, let’s talk about the scariest things for a digital marketer – social media algorithms.Going back, there was once a time when social media did not have any algorithms and posts were displayed to people depending on when they were posted. As so[...]

From Twitter to Instagram, everyone is going dark. People are going crazy over this fad. Tutorial videos and blogs on how to switch to dark mode are coming up like mushrooms.And everyone is talking about it.But is that all there is to the dark mode? Is it just a fad that will not[...]

There is a constant change in how marketing is done, with constant change in technologies. Some technologies stick around for a long time, but some fade away into obscurity. As digital marketing is evolving, the marketers’ ways to engage with customers have also changed.Videos [...]

Take action. The Food and Health Organization of the United States prompts us on its website on this World Food Day. While #ZeroHunger keeps us on our toes about tackling global hunger, the day is also about embracing a healthy lifestyle by incorporating healthy diets because obe[...]

From image recognition to predicting crop yield, verifying your identity and unscrambling pixelated images, AI can just about do anything nowadays. The AI buzz is ubiquitous and you cannot go a day without encountering some business offering “AI solutions.” This buzz has reac[...]

The increase in voice searches has risen and has changed SEO strategies. Though consumers are almost catching up, only 4% of the businesses are voice optimized. Digital marketers must focus on creating content that answers the needs of users in an ever-growing conversational sear[...]

While the primary reason behind their purchases of a product is color for 85% consumers, 90% of the snap judgments about purchases are made based on the color of products. And, according to 80% consumers, brand recognition can be improved by choosing the right colors.Color is one[...]

We are almost at the end of 2019 and the decade. Graphic design has changed in the past ten years and what was relevant then is not relevant now, and what is relevant now is sure to change in 2020 and beyond.Whether you are a graphic designer, or someone who is looking out for gr[...]

Remember those times when you couldn’t explain a meme and you had to google it? Wouldn’t it be comforting when the food menus have images of the food alongside the dish?  Now, how do you explain what a cloche hat looks like? It is a bell-shaped hat worn by women in [...]

Infographics is a visually appealing way of presenting content and an effective marketing tool. Content is always best when it comes with supporting images. Here is how graphics can amplify your website’s content.Graphic design helps your business. Appealing images, motion grap[...]