In a very short span of time, Instagram has emerged as the go-to social platform for visual content marketing. With an active user base of more than one billion, the amount of exposure your brand can get from just one viral post can number in the tens of thousands. On the flip si[...]
Once upon a time, in early 2005, Jawed Karim uploaded the very first video on Youtube. The video had an excited Karim talking about how cool elephants are because they have long trunks.
YouTube started as a video sharing platform and now it is the second largest search eng[...]
For someone who is starting out new, the PPC world is very confusing and highly competitive. With lots of savvy marketers who know the business like the back of their hand, it can seem like they get the lion’s share of the market and the sales. It’s frustrating when someone e[...]
“I’ve never experienced a slump day in my entire career!” said no one EVER!A slump day, by definition, is a day where you feel that you’ve just not got the motivation to do anything, but exist. We’ve all come across those days when it’s easier to just sit there s[...]
Search Engine Optimization (SEO) is an unavoidable aspect for any digital marketer, brands of all sizes, and website owners. Because SEO is about making websites easy to find. It plays an important role in getting the websites to appear in the search results when the user types a[...]
Gen Z loves nothing more than procrastination. And it’s this procrastination that catapults social media further every day.
Let’s take a look at a few top-notch social media platforms. Facebook, LinkedIn, Twitter, Snapchat, Instagram, and now Tiktok all have the [...]
Technology has blossomed in the last decade like never before and we have never been more dependent on technology than we are today.The Internet has been declared a human right in many states across the world. Any individual reading this would be handicapped without the freedom t[...]
With many businesses drawn towards Google Ads or Facebook Ads, LinkedIn Ads cannot possibly become the first preference for most brands' pay-per-click campaigns. It is a fact that Google Ads and Facebook Ads have larger audiences and mass appeal. But there are certain exceptional[...]
Marketers are increasingly tapping into their consumers’ locations, trying to get advertisements more personalized.
In the year 2018, the world downloaded 194 billion applications from both the App Store and Play Store. A billion isn’t a small number. For referenc[...]
Apart from the fact that Instagram is the fastest growing social media platform, it does give marketers and advertisers quite a challenge to make it big with their plethora of formats, making it the most desirable social media platform to advertise in. With an engageme[...]