Marketing Checklist for Hyperautomation CompaniesTechnology is improving exponentially and nowhere is the trend more pronounced than in the artificial intelligence (AI) and machine learning (ML) space. Hyperautomation is one of these promising technologies.Gartner identified hype[...]

As we gallop apprehensively into 2021, one can only hope for a better year than its predecessor. Although, one thing is for sure – the advancements in technology will see a new dawn moving into 2021 with hyperautomation. The fourth industrial revolution is here and we mus[...]

Gartner Inc., in its 10 strategic technology trends for 2020 report, defines hyperautomation as “the combination of multiple Machine Learning (ML), packaged software and automation tools to deliver work”. Hyperautomation is adding another level of intelligence to existing aut[...]

Mass gatherings are off the table for a while now. But that doesn’t mean that you have to put your life on hold. Well, what doesn’t kill you, right?If you’re in the event industry – where mass gatherings are the norm – you might have already considered switching to virt[...]

After a speaking engagement, speakers are usually swamped by the audience, some congratulating them, and some requesting e-mail IDs for further communication. A few may want more material from the speaker, ensuring that the speakers will drag along with this cloud of audience fol[...]

History is being made as we lock ourselves indoors to protect both the outside world and ourselves. Distance is now deemed vital and travel, a crime. A good part of the world has gone completely digital trying to cope with the grappling reality, and the economy is in disarray.Wri[...]

Google Analytics is a free tool with a helpful dashboard. It tracks a lot of metrics and gives you data. There are many concepts to learn and reports to run. It gives you an extremely in-depth look at your website and/or app performance. It integrates with all Google’s marketin[...]

Sales intuition is perhaps the greatest asset of veteran salespeople. They intuitively understand what the prospective customer wants and what they actually need. By leveraging their ability to read subtle cues, they can guide prospects down a funnel of increasing profitability. [...]

Convert your images and marketing messages into high-impact video ads using the YouTube Video Builder tool. The tool, still in beta (request access here), is aimed at small-time marketers or businesses who want to get the word out quickly about an upcoming promotion or want to a[...]

“It takes 20 years to build a reputation and five minutes to ruin it,” said Warren Buffet. There are innumerable articles on the web about how to build your company’s brand online. Content and social media marketing is an opportunity to showcase your brand, gather leads, a[...]