Companies who do not measure success of an event stand to leave money under the table. Since data is the new oil, be it in business operations or in events, companies must collect data that will help them in the future. Some of them may not know how to gauge the success of an eve[...]
Did you know that the word ‘mate’ was banned in Australia in 2005, when the Parliament took citizens’ complaints too seriously? That’s not what the blog is about. It seemed better to begin with a quirky fact instead of jumping straight into talking about the pa[...]
What exactly are hashtags for?
They are everywhere. First proposed by Chris Messina as a way of identifying groups on Twitter, the hashtag has now been adopted by every other social media platform.
But now, people use them to add their afterthoughts and musings to a post,[...]
"Keep your friends close, but your enemies closer," said Michael Corleone, played by the one and only Al Pacino, in The Godfather Part II. Even though he said it in a gangster-world context, this is advice everyone can apply at any stage of their life. No matter what industr[...]
You have created valuable content with the keywords you researched. You did so because you know that it has to be readable by humans and search engines. Read further if you would like to know how search engines work and how they treat those keywords. Understanding technical optim[...]
In a very short span of time, Instagram has emerged as the go-to social platform for visual content marketing. With an active user base of more than one billion, the amount of exposure your brand can get from just one viral post can number in the tens of thousands. On the flip si[...]
Once upon a time, in early 2005, Jawed Karim uploaded the very first video on Youtube. The video had an excited Karim talking about how cool elephants are because they have long trunks.
YouTube started as a video sharing platform and now it is the second largest search eng[...]
For someone who is starting out new, the PPC world is very confusing and highly competitive. With lots of savvy marketers who know the business like the back of their hand, it can seem like they get the lion’s share of the market and the sales. It’s frustrating when someone e[...]
“I’ve never experienced a slump day in my entire career!” said no one EVER!A slump day, by definition, is a day where you feel that you’ve just not got the motivation to do anything, but exist. We’ve all come across those days when it’s easier to just sit there s[...]
Search Engine Optimization (SEO) is an unavoidable aspect for any digital marketer, brands of all sizes, and website owners. Because SEO is about making websites easy to find. It plays an important role in getting the websites to appear in the search results when the user types a[...]