Post-event Analysis: Metrics to Gauge the Success of Your Virtual Event and Why it's Important

01-Apr-2020 01:05 PM Digital Marketing

Companies who do not measure success of an event stand to leave money under the table. Since data is the new oil, be it in business operations or in events, companies must collect data that will help them in the future. Some of them may not know how to gauge the success of an eve[...]

Take Your Events From the Ground to the Cloud: Here's How You Can Do it Yourself!

30-Mar-2020 02:48 PM Digital Marketing

Did you know that the word ‘mate’ was banned in Australia in 2005, when the Parliament took citizens’ complaints too seriously?  That’s not what the blog is about. It seemed better to begin with a quirky fact instead of jumping straight into talking about the pa[...]

The Science of #Hashtags: How to Find the Right One to Rank Number One

20-Mar-2020 05:18 PM Digital Marketing

What exactly are hashtags for?  They are everywhere. First proposed by Chris Messina as a way of identifying groups on Twitter, the hashtag has now been adopted by every other social media platform. But now, people use them to add their afterthoughts and musings to a post,[...]

How to Win the Competition Using These 8 Competitor Analysis Tools

18-Mar-2020 03:44 PM Digital Marketing

"Keep your friends close, but your enemies closer," said Michael Corleone, played by the one and only Al Pacino, in The Godfather Part II. Even though he said it in a gangster-world context, this is advice everyone can apply at any stage of their life. No matter what industr[...]

A Complete Guide to Technical SEO: How Search Engines Serve Your Request Despite Not Knowing Your Language

17-Mar-2020 05:19 PM Digital Marketing

You have created valuable content with the keywords you researched. You did so because you know that it has to be readable by humans and search engines. Read further if you would like to know how search engines work and how they treat those keywords. Understanding technical optim[...]

2 Simple Ideas To Quickly Boost Your Brand's Instagram Follower Count

17-Mar-2020 02:32 PM Digital Marketing

In a very short span of time, Instagram has emerged as the go-to social platform for visual content marketing. With an active user base of more than one billion, the amount of exposure your brand can get from just one viral post can number in the tens of thousands. On the flip si[...]

Moving Images Make for Moving Impressions: Get Your Videos on the Front Page with SEO

11-Mar-2020 11:44 AM Digital Marketing

Once upon a time, in early 2005, Jawed Karim uploaded the very first video on Youtube. The video had an excited Karim talking about how cool elephants are because they have long trunks.  YouTube started as a video sharing platform and now it is the second largest search eng[...]

Beginner's Guide to Google Ads. Maximizing Campaign ROI

28-Feb-2020 02:47 PM Digital Marketing

For someone who is starting out new, the PPC world is very confusing and highly competitive. With lots of savvy marketers who know the business like the back of their hand, it can seem like they get the lion’s share of the market and the sales. It’s frustrating when someone e[...]

A PROCRASTINATOR'S GUIDE TO SMASHING UNPRODUCTIVITY

17-Feb-2020 05:06 PM Digital Marketing

“I’ve never experienced a slump day in my entire career!” said no one EVER!A slump day, by definition, is a day where you feel that you’ve just not got the motivation to do anything, but exist. We’ve all come across those days when it’s easier to just sit there s[...]

SEO Trends You Can't Miss In 2020

11-Feb-2020 12:24 PM Digital Marketing

Search Engine Optimization (SEO) is an unavoidable aspect for any digital marketer, brands of all sizes, and website owners. Because SEO is about making websites easy to find. It plays an important role in getting the websites to appear in the search results when the user types a[...]


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