The Beginner's Guide to Google Maps Marketing

17-Jan-2020 04:28 PM Digital Marketing

When you search for any business or service on Google, you would’ve noticed the “local 3-pack” at the top of the results. For example, searching for “Dentists in Calgary”, produces the below three listings after the ads:You might be wondering of all the dentists in Calg[...]

Videos Speak a Thousand Words Per Second

16-Dec-2019 05:34 PM Digital Marketing

With the internet expanding its reach every minute of every day, social media is blowing up with content, and algorithms are getting tougher to crack. Videos are a foolproof way of getting through and ranking higher.  What do you do when you’re stuck in traffic? Or when y[...]

Create a Kickass Content Marketing Strategy

09-Dec-2019 01:05 PM Digital Marketing

Marketers are out there trying to find a foolproof strategy to keep their customers engaged and loyal. A content marketing strategy is one of the most cost-effective ways of doing so. In a content marketing strategy, you keep pushing out content periodically. The content revolve[...]

Writing Web Copy That Sells Like McDonalds' Breakfast Menu

29-Nov-2019 03:30 PM Digital Marketing

Good copywriting is the difference between a landing page that sells versus one that repels visitors. Most web copies leave visitors uninspired because they are not attention grabbing, and fail to keep the audience hooked.Bad copy leads to decreased sales, and prevents visitors f[...]

How IoT Can Revolutionize Brand Marketing

31-Oct-2019 03:36 PM Digital Marketing

The world has been changing for the past decade, faster than ever. From what we know, it will keep changing at a much higher pace. IoT is here to change the way the world works, as we know it.The changes have mostly been in the field of technology, rippling onward a series of cha[...]

What's so Big About Big Data? Learn More About Your Website Visitors

28-Oct-2019 04:47 PM Digital Marketing

Before you start any marketing campaign, you do meticulous research to better understand your target audience, your competition and the right industry conditions for launch. But what do you do when all these factors number in the millions? Or if you’re a well-established brand,[...]

Digital Marketing 2020: Harnessing the Power of AR/VR in B2B Marketing

18-Oct-2019 05:19 PM Digital Marketing

There is a constant change in how marketing is done, with constant change in technologies. Some technologies stick around for a long time, but some fade away into obscurity. As digital marketing is evolving, the marketers’ ways to engage with customers have also changed.Videos [...]

Here's How To Make Smarter Marketing Decisions: Let AI Do It For You

16-Oct-2019 12:56 PM Digital Marketing

From image recognition to predicting crop yield, verifying your identity and unscrambling pixelated images, AI can just about do anything nowadays. The AI buzz is ubiquitous and you cannot go a day without encountering some business offering “AI solutions.” This buzz has reac[...]

Listen to Your Customers: How Voice Search is Changing Marketing Strategies

14-Oct-2019 11:43 AM Digital Marketing

The increase in voice searches has risen and has changed SEO strategies. Though consumers are almost catching up, only 4% of the businesses are voice optimized. Digital marketers must focus on creating content that answers the needs of users in an ever-growing conversational sear[...]

A To-Do List Before You Start Designing Your Website

03-Sep-2019 11:52 AM Digital Marketing

These days a website is a fundamental building block for everything from retail stores to art museums. With websites coming up like mushrooms, website designs must be top-notch to grab the viewer’s attention.When you come across a website, be it intentionally or otherwise, your[...]


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