When you search for any business or service on Google, you would’ve noticed the “local 3-pack” at the top of the results. For example, searching for “Dentists in Calgary”, produces the below three listings after the ads:You might be wondering of all the dentists in Calg[...]
With the internet expanding its reach every minute of every day, social media is blowing up with content, and algorithms are getting tougher to crack. Videos are a foolproof way of getting through and ranking higher.
What do you do when you’re stuck in traffic? Or when y[...]
Marketers are out there trying to find a foolproof strategy to keep their customers engaged and loyal. A content marketing strategy is one of the most cost-effective ways of doing so.
In a content marketing strategy, you keep pushing out content periodically. The content revolve[...]
Good copywriting is the difference between a landing page that sells versus one that repels visitors. Most web copies leave visitors uninspired because they are not attention grabbing, and fail to keep the audience hooked.Bad copy leads to decreased sales, and prevents visitors f[...]
The world has been changing for the past decade, faster than ever. From what we know, it will keep changing at a much higher pace. IoT is here to change the way the world works, as we know it.The changes have mostly been in the field of technology, rippling onward a series of cha[...]
Before you start any marketing campaign, you do meticulous research to better understand your target audience, your competition and the right industry conditions for launch. But what do you do when all these factors number in the millions? Or if you’re a well-established brand,[...]
There is a constant change in how marketing is done, with constant change in technologies. Some technologies stick around for a long time, but some fade away into obscurity. As digital marketing is evolving, the marketers’ ways to engage with customers have also changed.Videos [...]
From image recognition to predicting crop yield, verifying your identity and unscrambling pixelated images, AI can just about do anything nowadays. The AI buzz is ubiquitous and you cannot go a day without encountering some business offering “AI solutions.” This buzz has reac[...]
The increase in voice searches has risen and has changed SEO strategies. Though consumers are almost catching up, only 4% of the businesses are voice optimized. Digital marketers must focus on creating content that answers the needs of users in an ever-growing conversational sear[...]
These days a website is a fundamental building block for everything from retail stores to art museums. With websites coming up like mushrooms, website designs must be top-notch to grab the viewer’s attention.When you come across a website, be it intentionally or otherwise, your[...]