Gen Z loves nothing more than procrastination. And it’s this procrastination that catapults social media further every day.   Let’s take a look at a few top-notch social media platforms. Facebook, LinkedIn, Twitter, Snapchat, Instagram, and now Tiktok all have the [...]

Technology has blossomed in the last decade like never before and we have never been more dependent on technology than we are today.The Internet has been declared a human right in many states across the world. Any individual reading this would be handicapped without the freedom t[...]

With many businesses drawn towards Google Ads or Facebook Ads, LinkedIn Ads cannot possibly become the first preference for most brands' pay-per-click campaigns. It is a fact that Google Ads and Facebook Ads have larger audiences and mass appeal. But there are certain exceptional[...]

Marketers are increasingly tapping into their consumers’ locations, trying to get advertisements more personalized.  In the year 2018, the world downloaded 194 billion applications from both the App Store and Play Store. A billion isn’t a small number. For referenc[...]

Apart from the fact that Instagram is the fastest growing social media platform, it does give marketers and advertisers quite a challenge to make it big with their plethora of formats, making it the most desirable social media platform to advertise in.  With an engageme[...]

When you search for any business or service on Google, you would’ve noticed the “local 3-pack” at the top of the results. For example, searching for “Dentists in Calgary”, produces the below three listings after the ads:You might be wondering of all the dentists in Calg[...]

If Facebook was a country, it would be the largest with more than 2.4 billion active monthly users. It will stay at the top until something else comes and knocks it off its feet. As of now, Facebook is going strong and it means you can still make the best use of Facebook Ads.Face[...]

Question – What is the best way to get people to talk about your company, services, and products?Answer – Content marketing.Content marketing can also be a great way to engage your customers and even create a community. Whether you are beginning with content marketing or you [...]

With the internet expanding its reach every minute of every day, social media is blowing up with content, and algorithms are getting tougher to crack. Videos are a foolproof way of getting through and ranking higher.  What do you do when you’re stuck in traffic? Or when y[...]

We know the Mjölnir (Thor’s hammer), however that’s pronounced, can flatten mountains and strike down enemies. But how does Thor know if his Mjölnir has done the required damage or not? Probably when there’s blood and gore sticking to the hammer?Content (writing + marketi[...]