The era of the virtual event is here. Powered by super-fast, reliable internet speeds and the need for cost-savings, virtual events are no longer confined to niche corners of the marketing world.  Interactivity and engagement are no longer a concern. With many companies com[...]

Companies who do not measure success of an event stand to leave money under the table. Since data is the new oil, be it in business operations or in events, companies must collect data that will help them in the future. Some of them may not know how to gauge the success of an eve[...]

One of the crucial aspects of the success of a business is events/conferences. But, they are not all that easy to conduct. You need to invest a large amount of time, money, and energy to conduct a successful offline/traditional event. But even then, it is absolutely hard to measu[...]

Did you know that the word ‘mate’ was banned in Australia in 2005, when the Parliament took citizens’ complaints too seriously?  That’s not what the blog is about. It seemed better to begin with a quirky fact instead of jumping straight into talking about the pa[...]

You have done the hardest part of the event, which is the event itself. Though the hard part is over, the hardest is yet to come and it is the most important –  post-event engagement. It is also an important part of lead nurturing. After the event, you get to build off the[...]

Nobody can predict the weather, a venue cancellation, or an artist cancellation while planning an event. Especially as we are currently dealing with a global pandemic, Covid-19, offline events are out of the question now.Unexpected mishaps can derail events at any time, which you[...]

What exactly are hashtags for?  They are everywhere. First proposed by Chris Messina as a way of identifying groups on Twitter, the hashtag has now been adopted by every other social media platform. But now, people use them to add their afterthoughts and musings to a post,[...]

"Keep your friends close, but your enemies closer," said Michael Corleone, played by the one and only Al Pacino, in The Godfather Part II. Even though he said it in a gangster-world context, this is advice everyone can apply at any stage of their life. No matter what industr[...]

You have created valuable content with the keywords you researched. You did so because you know that it has to be readable by humans and search engines. Read further if you would like to know how search engines work and how they treat those keywords. Understanding technical optim[...]

In a very short span of time, Instagram has emerged as the go-to social platform for visual content marketing. With an active user base of more than one billion, the amount of exposure your brand can get from just one viral post can number in the tens of thousands. On the flip si[...]