COVID19: Marketing Mayhem or Opportunity? The Impact of Moving B2B Marketing Online

24-Apr-2020 04:44 PM Digital Marketing

Coronavirus shook the whole world with its unprecedented effects. Almost all sectors are at a tipping point trying to cope with these effects. How does this situation affect B2B marketing? How can B2B marketing be remodeled to meet the post Corona demands? Is moving the B2B marke[...]

Catch Those Leads With Online Events: Yes, They're Here for Good

23-Apr-2020 02:21 PM Virtual Events

Imagine the beautifully set up venues with plush chairs and a grand stage, where businesses like yours would frequent as speakers and attendees. Those days are far behind us now.These beautiful, extravagant events were the biggest lead generation sources that helped companie[...]

Tools For Enabling Synergistic Communications For A Successful Virtual Event

07-Apr-2020 05:10 PM Virtual Events

Love it or hate it, it looks like attending meetings from your bedroom is a new reality. Even before the COVID-19 pandemic forced companies to ask people to work from home, virtual meetings were a commonplace. Webinars and roundtable discussions were being held online-only for a [...]

6 Mistakes to Avoid When Hosting an Online Event

02-Apr-2020 11:37 AM Latest Trends

Organizing an online event makes perfect sense in this fast-paced, 24/7 world. However, the steps you need to follow in order to organize an engaging online event are something that still confuses people. And in fact, as more and more online events get organized on the internet, [...]

Why Online Could be Your Only Line: Turning Any Kind of Event into a Virtual One

02-Apr-2020 11:21 AM Virtual Events

The era of the virtual event is here. Powered by super-fast, reliable internet speeds and the need for cost-savings, virtual events are no longer confined to niche corners of the marketing world.  Interactivity and engagement are no longer a concern. With many companies com[...]

Post-event Analysis: Metrics to Gauge the Success of Your Virtual Event and Why it's Important

01-Apr-2020 01:05 PM Digital Marketing

Companies who do not measure success of an event stand to leave money under the table. Since data is the new oil, be it in business operations or in events, companies must collect data that will help them in the future. Some of them may not know how to gauge the success of an eve[...]

These Benefits Will Tell You Why You Should Host Your Event Online

31-Mar-2020 12:01 PM Virtual Events

One of the crucial aspects of the success of a business is events/conferences. But, they are not all that easy to conduct. You need to invest a large amount of time, money, and energy to conduct a successful offline/traditional event. But even then, it is absolutely hard to measu[...]

Take Your Events From the Ground to the Cloud: Here's How You Can Do it Yourself!

30-Mar-2020 02:48 PM Digital Marketing

Did you know that the word ‘mate’ was banned in Australia in 2005, when the Parliament took citizens’ complaints too seriously?  That’s not what the blog is about. It seemed better to begin with a quirky fact instead of jumping straight into talking about the pa[...]

After-event Engagement: How to Continue Nurturing Leads Well After Your Online Event Ends

28-Mar-2020 12:55 PM Lead Generation

You have done the hardest part of the event, which is the event itself. Though the hard part is over, the hardest is yet to come and it is the most important –  post-event engagement. It is also an important part of lead nurturing. After the event, you get to build off the[...]

Host an Online Event: Best Practices and the Ultimate Checklist

27-Mar-2020 01:10 PM Latest Trends

Nobody can predict the weather, a venue cancellation, or an artist cancellation while planning an event. Especially as we are currently dealing with a global pandemic, Covid-19, offline events are out of the question now.Unexpected mishaps can derail events at any time, which you[...]


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