Writing Web Copy That Sells Like McDonalds' Breakfast Menu

29-Nov-2019 03:30 PM Digital Marketing

Good copywriting is the difference between a landing page that sells versus one that repels visitors. Most web copies leave visitors uninspired because they are not attention grabbing, and fail to keep the audience hooked.Bad copy leads to decreased sales, and prevents visitors f[...]

How IoT Can Revolutionize Brand Marketing

31-Oct-2019 03:36 PM Digital Marketing

The world has been changing for the past decade, faster than ever. From what we know, it will keep changing at a much higher pace. IoT is here to change the way the world works, as we know it.The changes have mostly been in the field of technology, rippling onward a series of cha[...]

How Chatbots Can Aid in Boosting Your Conversion Rate

31-Oct-2019 11:45 AM Chatbots

If you don’t pay enough attention to conversion, which is the bread and butter of digital marketers, your whole business is likely to sink just like the Titanic.Have you ever encountered a scenario where you get website visitors quite often, but none of them buy your product or[...]

What's so Big About Big Data? Learn More About Your Website Visitors

28-Oct-2019 04:47 PM Digital Marketing

Before you start any marketing campaign, you do meticulous research to better understand your target audience, your competition and the right industry conditions for launch. But what do you do when all these factors number in the millions? Or if you’re a well-established brand,[...]

Hack Your Way Around Social Media Algorithms

28-Oct-2019 03:47 PM Social Media Marketing

With Halloween around the corner, let’s talk about the scariest things for a digital marketer – social media algorithms.Going back, there was once a time when social media did not have any algorithms and posts were displayed to people depending on when they were posted. As so[...]

Dark Mode is the New Green

25-Oct-2019 12:27 PM Latest Trends

From Twitter to Instagram, everyone is going dark. People are going crazy over this fad. Tutorial videos and blogs on how to switch to dark mode are coming up like mushrooms.And everyone is talking about it.But is that all there is to the dark mode? Is it just a fad that will not[...]

Digital Marketing 2020: Harnessing the Power of AR/VR in B2B Marketing

18-Oct-2019 05:19 PM Digital Marketing

There is a constant change in how marketing is done, with constant change in technologies. Some technologies stick around for a long time, but some fade away into obscurity. As digital marketing is evolving, the marketers’ ways to engage with customers have also changed.Videos [...]

Green Revolution 2.0: Organic Food Leads the Way on #WorldFoodDay

16-Oct-2019 03:46 PM Verbinden Communication

Take action. The Food and Health Organization of the United States prompts us on its website on this World Food Day. While #ZeroHunger keeps us on our toes about tackling global hunger, the day is also about embracing a healthy lifestyle by incorporating healthy diets because obe[...]

Here's How To Make Smarter Marketing Decisions: Let AI Do It For You

16-Oct-2019 12:56 PM Digital Marketing

From image recognition to predicting crop yield, verifying your identity and unscrambling pixelated images, AI can just about do anything nowadays. The AI buzz is ubiquitous and you cannot go a day without encountering some business offering “AI solutions.” This buzz has reac[...]

Listen to Your Customers: How Voice Search is Changing Marketing Strategies

14-Oct-2019 11:43 AM Digital Marketing

The increase in voice searches has risen and has changed SEO strategies. Though consumers are almost catching up, only 4% of the businesses are voice optimized. Digital marketers must focus on creating content that answers the needs of users in an ever-growing conversational sear[...]


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