The Beginner’s Guide to Google Maps Marketing

17-Jan-2020 04:28 PM Digital Marketing

When you search for any business or service on Google, you would’ve noticed the “local 3-pack” at the top of the results. For example, searching for “Dentists in Calgary”, produces the below three listings after the ads:You might be wondering of all[...]

Digital Marketing 2020: Harnessing the Power of AR/VR in B2B Marketing

18-Oct-2019 05:19 PM Digital Marketing

There is a constant change in how marketing is done, with constant change in technologies. Some technologies stick around for a long time, but some fade away into obscurity. As digital marketing is evolving, the marketers’ ways to engage with customers have also changed.Vi[...]

Listen to Your Customers: How Voice Search is Changing Marketing Strategies

14-Oct-2019 11:43 AM Digital Marketing

The increase in voice searches has risen and has changed SEO strategies. Though consumers are almost catching up, only 4% of the businesses are voice optimized. Digital marketers must focus on creating content that answers the needs of users in an ever-growing conversational sear[...]

SaaS Marketing Checklist: Make Sure Your Campaign Strikes the Right Chord

17-Jul-2019 12:26 PM Digital Marketing

When a new SaaS product is launched, it must face two things: strong competition and many potential users who have seen it all before. Even if your product is the best, it is bound to be a failure without a great marketing plan. SaaS marketing checklist is important for your mark[...]

6 Things to do After Publishing a Blog Post

28-Aug-2018 03:02 PM Content Marketing

Content Marketing is a worthy investment for any company who wants to be discovered these days. When people visit your website, they understand the effort you put into the content, and your subject expertise. Eventually, they appreciate your content marketing efforts too. Evolut[...]

6 Ways AI Affects Digital Marketing

20-Jul-2018 05:17 PM Digital Marketing

Technology today is more important than ever in history, and it is deeply affecting society, our culture, and everyday life in general. Among the list of technology there is, Artificial Intelligence (AI) is making news lately and driving digital marketing. AI has impacted the fi[...]

The Rise of Introverts in the Digital Market

01-Jun-2018 09:33 AM Digital Marketing

Back in the 1980s, marketing meant an in-your-face attitude, being outspoken, and having an outgoing streak, all of which are extroverted qualities. Fast forward to 2018 and the dynamics have changed drastically. Now in this digital age, a marketer needs to be well-informed about[...]

Four Digital Marketing Trends That Will Rock 2018

01-Feb-2018 11:50 AM Digital Marketing

2017 saw the rise of chatbots, augmented reality, and app marketing. But, it is not necessary that what worked last year, will work this year as well. After all, lightning doesn’t strike the same place twice, does it? So, without further ado, here are the four digital mar[...]

The Customer is Still King

27-Oct-2017 10:54 AM Digital Marketing

The customer is still kingIt’s the oldest trick in human history. If you want to win someone over, make them feel special. Sometimes, that’s all it takes to win back lost favor, or garner a new relationship. Apply the same logic to marketing, and you have a satisfie[...]

Interactive Content Leads Digital Marketing

26-Sep-2017 06:05 PM Digital Marketing

Unless you have been holidaying on some remote island or taken a sudden liking for space travel, you wouldn't have missed the buzz surrounding interactive content. Being touted as the future of digital marketing, it enables real-time customer interaction with your brand or produc[...]


1 2 > >>