If you don’t pay enough attention to conversion, which is the bread and butter of digital marketers, your whole business is likely to sink just like the Titanic.Have you ever encountered a scenario where you get website visitors quite often, but none of them buy your produ[...]

In the past few years, SaaS products have become popular and they are fast becoming an alternative for on-premises software deployment. Here are ways to generate leads for your SaaS products. The Software as a Service (SaaS) model is gaining more and more attraction eve[...]

Brand storytelling shortens the time taken by your target audience to understand the value your brand brings to them and it also tells why they should buy from your company. Here are keys things and features of brand storytelling.Storytelling in business has gained traction latel[...]

Content marketing is being used extensively by most firms or businesses and indeed, it will continue to be used to a great extent because of its smart techniques. Content plays a crucial role in this marketing act; but its efficiency as a marketing tool can only be assessed if it[...]

Any successful business requires substantial amount of leads to sustain its growth. Without leads, there will be no profit, and the future of your company can get jeopardized. Lead generation requires meticulous understanding of certain fundamental principles that can help your b[...]

A good lead generation model can help your business to drive profitability and success . Once you identify which lead generation model is appropriate for you, you can work on it towards your business goal. Listed below are some of the successful lead generation models out there. [...]

A recent Morgan Stanley survey revealed that 90% of mobile phone users have their mobile phones with them round the clock, seven days a week. Mobile users have become target audiences that marketers cannot afford to ignore. Generating more leads and  revenue among this audie[...]