How Chatbots Can Aid in Boosting Your Conversion Rate

31-Oct-2019 11:45 AM Chatbots

If you don’t pay enough attention to conversion, which is the bread and butter of digital marketers, your whole business is likely to sink just like the Titanic.Have you ever encountered a scenario where you get website visitors quite often, but none of them buy your product or[...]

How to Effectively Generate Leads for Your SaaS Product

27-Jun-2019 12:05 PM Lead Generation

In the past few years, SaaS products have become popular and they are fast becoming an alternative for on-premises software deployment. Here are ways to generate leads for your SaaS products. The Software as a Service (SaaS) model is gaining more and more attraction eve[...]

Lead Generation Using Business Storytelling

18-Jun-2019 04:29 PM Lead Generation

Brand storytelling shortens the time taken by your target audience to understand the value your brand brings to them and it also tells why they should buy from your company. Here are keys things and features of brand storytelling.Storytelling in business has gained traction latel[...]

How do you measure your ROI?

03-Aug-2016 04:34 PM Digital Marketing

Content marketing is being used extensively by most firms or businesses and indeed, it will continue to be used to a great extent because of its smart techniques. Content plays a crucial role in this marketing act; but its efficiency as a marketing tool can only be assessed if it[...]

Top 5 Ways To Generate More Leads for Your Business

13-May-2016 12:45 PM Lead Generation

Any successful business requires substantial amount of leads to sustain its growth. Without leads, there will be no profit, and the future of your company can get jeopardized. Lead generation requires meticulous understanding of certain fundamental principles that can help your b[...]

The Best Lead Generation Models For Your Business

10-May-2016 12:52 PM Lead Generation

A good lead generation model can help your business to drive profitability and success . Once you identify which lead generation model is appropriate for you, you can work on it towards your business goal. Listed below are some of the successful lead generation models out there. [...]

How To Generate Leads Through Mobile Marketing

10-May-2016 11:23 AM Lead Generation

A recent Morgan Stanley survey revealed that 90% of mobile phone users have their mobile phones with them round the clock, seven days a week. Mobile users have become target audiences that marketers cannot afford to ignore. Generating more leads and  revenue among this audie[...]