Set route to location-based marketing

30-Jan-2020 04:43 PM Digital Marketing

Marketers are increasingly tapping into their consumers’ locations, trying to get advertisements more personalized.  In the year 2018, the world downloaded 194 billion applications from both the App Store and Play Store. A billion isn’t a small number. For referenc[...]

Videos Speak a Thousand Words Per Second

16-Dec-2019 05:34 PM Digital Marketing

With the internet expanding its reach every minute of every day, social media is blowing up with content, and algorithms are getting tougher to crack. Videos are a foolproof way of getting through and ranking higher.  What do you do when you’re stuck in traffic? Or when y[...]

Create a Kickass Content Marketing Strategy

09-Dec-2019 01:05 PM Digital Marketing

Marketers are out there trying to find a foolproof strategy to keep their customers engaged and loyal. A content marketing strategy is one of the most cost-effective ways of doing so. In a content marketing strategy, you keep pushing out content periodically. The content revolve[...]

Companies That Successfully Used Brand-Driven Storytelling

20-Jun-2019 12:20 PM Digital Marketing

“Marketing is no longer about the stuff that you make, but about the stories that you tell.” - Seth GodinWhen we meet someone in real life, to know them better, we ask them questions. We try to understand their story and to tell our own (at least to an extent). Here, the ulti[...]

Everything About Storytelling in Content Marketing

10-Oct-2018 03:58 PM Content Marketing

Storytelling, as a promotional tool, is as old as time. People have passed on interesting facts by telling stories, which sometimes had lessons to learn. In business too, stories are a powerful tool for communication and promotion. Any content without a story is soulless and cust[...]

6 Things to do After Publishing a Blog Post

28-Aug-2018 03:02 PM Content Marketing

Content Marketing is a worthy investment for any company who wants to be discovered these days. When people visit your website, they understand the effort you put into the content, and your subject expertise. Eventually, they appreciate your content marketing efforts too. Evolut[...]

Chatbots as Marketing Tools

01-Dec-2017 10:53 AM Chatbots

There's a new buzzword in town, and it's called 'Chatbots.' The idea of chatbots is nothing new. Since the early 1960s, people have been interested in creating a robot able to communicate with humans. Since then, we've taken a considerable step forward with the launch of AI assis[...]

What 'The Wolf of Wall Street' Can Teach Us About Marketing

17-Nov-2017 12:04 PM Digital Marketing

The Wolf of Wall Street is considered one of the best, yet one of the most controversial movies that Hollywood has to offer. Based on the biography of Jordan Belfort with the same name, the movie’s intriguing story takes everyone on a rollercoaster ride, and Leonardo DiCaprio[...]

The Customer is Still King

27-Oct-2017 10:54 AM Digital Marketing

The customer is still kingIt’s the oldest trick in human history. If you want to win someone over, make them feel special. Sometimes, that’s all it takes to win back lost favor, or garner a new relationship. Apply the same logic to marketing, and you have a satisfied client b[...]

5 Handy Tips Before You Start-up!

02-Aug-2016 02:10 PM Startups

A big part of what makes a new company's culture fun, engaging and unique is the setting up of its new office. Most startups reach a point where running a company from the garage or their dad's basement just doesn't cut it anymore. It's very important to find an office that suits[...]


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