If you’ve been in the online marketing space for quite some time, you must be familiar with the term ‘mobile optimization’. This buzzword is acquiring greater importance with each passing day as the number of mobile users grow. So, what exactly is mobile optim[...]

Times have changed and companies are turning to content marketing and social media tools to make an impact and engage a larger audience. With new technologies and tools popping up every day, technology has become entrenched in our daily lives. Social media giants like Facebook, T[...]

Google has thrown a lot of challenges for marketers in the last five years. While some marketers have struggled to adapt to these massive changes, others are thriving because they have learned to stay ahead by focusing on content and quality. As we head into the latter part of [...]

In today's age of technology, the widespread use of internet has made user experience a very important facet of your product growth. Effective digital marketing can't be achieved unless it is integrated with a positive user experience. The following methods will help businesses s[...]

A recent Morgan Stanley survey revealed that 90% of mobile phone users have their mobile phones with them round the clock, seven days a week. Mobile users have become target audiences that marketers cannot afford to ignore. Generating more leads and  revenue among this audie[...]