Marketers are out there trying to find a foolproof strategy to keep their customers engaged and loyal. A content marketing strategy is one of the most cost-effective ways of doing so. In a content marketing strategy, you keep pushing out content periodically. The content revolve[...]

From image recognition to predicting crop yield, verifying your identity and unscrambling pixelated images, AI can just about do anything nowadays. The AI buzz is ubiquitous and you cannot go a day without encountering some business offering “AI solutions.” This buzz [...]

“Folks are usually about as happy as they make their minds up to be”, said Abraham Lincoln. This means happiness is really a state of mind. People find happiness in art, music, research, and some in sports. But does social media give people happiness?When social media[...]

In today’s technologically advanced world of business having a competitive edge is what leads to the success of a company. The company may employ some of the best technical brains as managers and executives. However, what if the CEO himself or herself is not very[...]

First, let’s try to understand what’s meant by a “Social Media Campaign”. As the name implies, it is an attempt to make your post’s presence known and felt on social media through a string of posts that are catchy and interesting.The posts need to[...]

Content Marketing is a worthy investment for any company who wants to be discovered these days. When people visit your website, they understand the effort you put into the content, and your subject expertise. Eventually, they appreciate your content marketing efforts too. Evolut[...]

Boomerang, hyperlapse, stories, filters, explore pages, emoji sliders, video chat – you name it, Instagram has it! Just when you were getting used to the overwhelming features, the queen of social media apps launched IGTV, an app that gives users the freedom to upload long[...]

Up until a few years ago, social media marketing strategies mostly involved just being present on social media. There were not too many organizations who were trying to promote, market, or even monetize themselves through social media. Fast forward to 2018, and the rules of the g[...]

You’ve started a Youtube Channel, but you’re not getting enough views and you begin to wonder what you are doing wrong. Is it the quality of your videos that is causing the lack of views or something else? Before you jump to more conclusions, let us ask you thi[...]

While measuring employee productivity, office atmosphere is definitely a factor worth observing. The atmosphere and ambience of an office goes a long way in defining the productivity and output of the workforce. This includes: appearance and comfortability.The appearance of the o[...]