Set route to location-based marketing

30-Jan-2020 04:43 PM Digital Marketing

Marketers are increasingly tapping into their consumers’ locations, trying to get advertisements more personalized.  In the year 2018, the world downloaded 194 billion applications from both the App Store and Play Store. A billion isn’t a small number. For referenc[...]

Create a Kickass Content Marketing Strategy

09-Dec-2019 01:05 PM Digital Marketing

Marketers are out there trying to find a foolproof strategy to keep their customers engaged and loyal. A content marketing strategy is one of the most cost-effective ways of doing so. In a content marketing strategy, you keep pushing out content periodically. The content revolve[...]

Here's How To Make Smarter Marketing Decisions: Let AI Do It For You

16-Oct-2019 12:56 PM Digital Marketing

From image recognition to predicting crop yield, verifying your identity and unscrambling pixelated images, AI can just about do anything nowadays. The AI buzz is ubiquitous and you cannot go a day without encountering some business offering “AI solutions.” This buzz has reac[...]

Social Media: Your Catalyst to Happiness

20-Mar-2019 03:17 PM Verbinden Communication

“Folks are usually about as happy as they make their minds up to be”, said Abraham Lincoln. This means happiness is really a state of mind. People find happiness in art, music, research, and some in sports. But does social media give people happiness?When social media took of[...]

Why Does Your Company's Management Need to be Digitally Savvy

10-Dec-2018 03:33 PM Digital Marketing

In today’s technologically advanced world of business having a competitive edge is what leads to the success of a company. The company may employ some of the best technical brains as managers and executives. However, what if the CEO himself or herself is not very tech[...]

5 Important Keys to Unlocking a Successful Social Media Campaign

24-Oct-2018 01:56 PM Social Media Marketing

First, let’s try to understand what’s meant by a “Social Media Campaign”. As the name implies, it is an attempt to make your post’s presence known and felt on social media through a string of posts that are catchy and interesting.The posts need to appear on various soci[...]

6 Things to do After Publishing a Blog Post

28-Aug-2018 03:02 PM Content Marketing

Content Marketing is a worthy investment for any company who wants to be discovered these days. When people visit your website, they understand the effort you put into the content, and your subject expertise. Eventually, they appreciate your content marketing efforts too. Evolut[...]

Leveraging IGTV For Brands

06-Jul-2018 10:17 AM Social Media Marketing

Boomerang, hyperlapse, stories, filters, explore pages, emoji sliders, video chat – you name it, Instagram has it! Just when you were getting used to the overwhelming features, the queen of social media apps launched IGTV, an app that gives users the freedom to upload long-form[...]

3 Social Media Marketing Strategies That Work

18-May-2018 05:47 PM Social Media Marketing

Up until a few years ago, social media marketing strategies mostly involved just being present on social media. There were not too many organizations who were trying to promote, market, or even monetize themselves through social media. Fast forward to 2018, and the rules of the g[...]

How to Optimize Your YouTube Channel

03-May-2018 05:10 PM Social Media Marketing

You’ve started a Youtube Channel, but you’re not getting enough views and you begin to wonder what you are doing wrong. Is it the quality of your videos that is causing the lack of views or something else? Before you jump to more conclusions, let us ask you this — is y[...]


1 2 3 > >>