• STARTER
• GROWTH
• ENTERPRISE

	STARTER	GROWTH	ENTERPRISE
Research & Recommendations
Comprehensive Website Audit	✔	✔	✔
Traffic Analysis	✘	✔	✔
Keyword Research	✘	✔	✔
Competitive Analysis	✘	✘	✔
Creation of Baseline Metrics	✔	✔	✔
Search Engine Optimization (SEO)
On Page SEO	✔	✔	✔
Off Page SEO	✘	✔	✔
Keyword Strategy	✘	✔	✔
Technical SEO	✘	✘	✔
Digital PR	✘	✔	✔
Guest Posting & backlinking	✘	✘	✔
Pay Per Click (PPC)
Search Advertising	✔	✔	✔
Display Advertising	✘	✔	✔
Remarketing	✘	✘	✔
Keyword Research	✔	✔	✔
Ad copywriting & creative design	✔	✔	✔
A/B Testing	✔	✔	✔
Conversion rate optmization	✘	✔	✔
Campaign Analytics and Reporting	✘	✘	✔
Social Media Marketing (SMM)
Number of Channels	2	4	6
Number of SM post	10	15	25
Social Media Strategy & Execution	✔	✔	✔
Content calendar development	✘	✔	✔
Campaign ideation & execution	✔	✔	✔
Social post content & creative design	✔	✔	✔
Posting & response management	✘	✔	✔
Group posting & content amplification	✘	✘	✔
Influencer engagement	✘	✘	✔
Social Media Ads	Subscription Cost	Subscription Cost	Subscription Cost
Competitor Tracking	Add-On	Add-On	✔
Social Listening & trends tracking	Add-On	Add-On	✔
Monthly Analytics Report & review	✔	✔	✔
Conversion Rate Optimization
Website Optimization	✔	✔	✔
A/B Testing & Implementation	✘	✔	✔
Visitor Analysis	✘	✘	✔
Call To Action Analysis & Redesign	✘	✘	✔
Site Navigation Optimization	✘	✔	✔
Website Copy Analysis & Rewriting	✘	✘	✔
Conversion Funnel Optimization	✘	✔	✔
Email Marketing
Email Marketing Strategy	✘	✔	✔
Content / Copywriting	✔	✔	✔
Email template design Add-On	Add-On	✔	✔
Email tool setup Add-On	Add-On	✔	✔
Campaign Analysis and Reporting	Add-On	Add-On	✔
Content Marketing
Content strategy development	✔	✔	✔
Content development & distribution:
Blog	2	8	10
Infographics	✘	2	4
Video	1	3	5
Leadership articles	✘	1	2
Case studies / whitepapers / ebook	✘	1	2
Press Releases	✘	1	2
Setup & Monitoring
Google Analytics Setup & Monitoring	✔	✔	✔
Google Webmasters Setup & Monitoring	✔	✔	✔
Google Adwords Conversion Code Setup	✘	✔	✔
Goal Conversion Setup & Tracking in Analytics	✘	✔	✔
Google Adwords Remarketing Code Setup	✘	✔	✔
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