Four Digital Marketing Trends That Will Rock 2018

01-Feb-2018 11:50 AM Digital Marketing

2017 saw the rise of chatbots, augmented reality, and app marketing. But, it is not necessary that what worked last year, will work this year as well. After all, lightning doesn’t strike the same place twice, does it?

So, without further ado, here are the four digital marketing trends that may be game-changers in 2018.

Going Live

If a report by the London-based Digital TV Research Limited is to be believed, then live videos revenue will grow to $64.8 billion by 2021. And considering the fact that live videos are used as go-to tools to drive user engagement, it won’t be wrong to say — “brace yourselves, live videos are coming.”

Selling Like a Bot

Oh yes, chatbots are going to continue their domination in the digital market. In fact, according to a survey by Oracle, by 2020, 80% of businesses will have chatbots for interacting with customers. So, be prepared to engage in some witty conversations with these chatty AIs.

Telling a Story

We all love to read or watch a good story, a fact that has been utilized by many marketing geniuses in digital marketing. This trend will continue in 2018, and numerous stories will be told. So, get ready to be swept away by more and more intriguing stories from digital marketers.

Influencing the Social Media

According to a recent survey, an average person spends a total of 116 minutes (1 hour and 56 minutes) on social media every day. This will be utilized by digital marketing agencies in 2018. So, don’t be surprised when you see advertisements on offers and products that are relevant to you on your social media timelines.  

Well, that was our verdict on what we think would rock the digital market in 2018. We hope you found this article helpful. Until next time, Ciao!