Going All the Way: Hyperautomation And SEO
14-Dec-2020 04:08 PM
The phrase automation almost instantly evokes
other concepts, such as robotic processes automation, machine learning, process
mining, optical character recognition, and artificial intelligence.
Hyper-automation, however, requires and orchestrates a complete network of
technologically advanced instruments to develop an innovative way of working.
In the future, we might encounter a lot of newer
opportunities for Hyperautomation in so many sectors. For instance, let us look
at how it will change call Centers and data processing shortly.
Call center operations
Currently, client requests received through call
centres can be passed to a robotic agent using a dashboard. RPA will help
consolidate the details so that it is already available to assist the customer
if a complaint is getting escalated to a human customer service representative.
Every manual task can cause human errors, even
if it is a negligible amount. Hyper-automation in data processing, often with
AI + Optical character recognition, can process legacy systems. It is possible
to automate converting from a legacy system to a newer design to eradicate any
Apart from these two processes, we are expecting
mammoth of changes in almost all the sectors including medical technologies,
Aviation, mobility and so on. Today let us see how SEO (Search Engine
Optimisation) and hyperautomation works for better marketing activities.
Hyperautomation & marketing
Hyperautomation is used to track companies who
are browsing or visiting any specific website, knowing which businesses have
visited a website; and which pages they are interested in can support B2B lead
generation. Website visitor identification software can help marketers.
Implementation of hyperautomation will be a
gamechanger in SEO marketing sector as well. Here are certain activities and
the impact of automation by the support of the SEO tools.
SEO activities & automation
SEO is an economical way to push traffic to a
website. Although it is quite challenging to keep up with the increased number
of SEO tools launched in the past few years, an SEO specialist needs to test
the tools to identify the features and merely the complex tasks.
for assessing traffic potential
Hyperautomation tools can be used to assessing the traffic potential of a
relatively new website. Estimating this same without any tool can be
challenging, especially when it is a new market/product. There are a few
helpful tools to crack this problem using automation in SEO. These tools are
considered as a huge help for finding important traffic data of many websites
from different verticals across the globe.
opportunities for SEO & hyperautomation
As we know, keywords
play an inevitable role in SEO; it will do the same in the future, with
hyperautomation in SEO. When every product has a couple of competitors,
manually identifying the unused or least used potential keyword for brands can
be a hectic task. With the involvement of hyperautomation tools and their
specific features, it is now a much easier task.
Here is an example, tools
like Sistrix have features to include up to three competitors of each product.
It will list the potential keyword and the level of traffic opportunity of
opportunities, increasing the website relevance with specific words in the
search engine is also an important activity in SEO; this will help us locate
and improve a website’s relevance in the search engine. To fix the On-page
optimization of certain words, we can use ‘term frequency’ and ‘inverse
of these terms used to eat up a lot of time. Still, the implementation of
hyperautomated TF-IDF tools makes it easier and more productive. It will
suggest variance of words and combinations of info that are successfully used
4. Visualization of a
website internal link and hyperautomation
internal link to see how a website is architected can further help us find the
flaws and information like the site's most linked page. Though it is doable
manually, hyperautomated SEO tools and their functionalities help overcome this
demanding task. The 'Visualiser' functionality offered by OnPage.org is an
example of it.
5. Daily ranking of
full SERPs using hyperautomation
One of the SEO team's standard practice is to
rank the most important keywords of their website and their competitors at
regular interval of time. With the launch of new hyperautomated tools and their
advanced functionalities, it will be very much more comfortable to track full
SERPs' daily ranking. Some tools in the market are equipped to track up to 20
keywords in one short.
still have a lot of opportunities for automation and hyperautomation in SEO and
related fields. From obtaining error-free data to convert it into potential SEO
activity within less time, the future will be driven mainly by
hyperautomation. I hope these
functionalities can be helpful for you to work smart in the coming days. .