Going All the Way: Hyperautomation And SEO

14-Dec-2020 04:08 PM Content Marketing

The phrase automation almost instantly evokes other concepts, such as robotic processes automation, machine learning, process mining, optical character recognition, and artificial intelligence. Hyper-automation, however, requires and orchestrates a complete network of technologically advanced instruments to develop an innovative way of working.
In the future, we might encounter a lot of newer opportunities for Hyperautomation in so many sectors. For instance, let us look at how it will change call Centers and data processing shortly.
Call center operations
Currently, client requests received through call centres can be passed to a robotic agent using a dashboard. RPA will help consolidate the details so that it is already available to assist the customer if a complaint is getting escalated to a human customer service representative.
Data processing
Every manual task can cause human errors, even if it is a negligible amount. Hyper-automation in data processing, often with AI + Optical character recognition, can process legacy systems. It is possible to automate converting from a legacy system to a newer design to eradicate any human error.
Apart from these two processes, we are expecting mammoth of changes in almost all the sectors including medical technologies, Aviation, mobility and so on. Today let us see how SEO (Search Engine Optimisation) and hyperautomation works for better marketing activities.
Hyperautomation & marketing   
Hyperautomation is used to track companies who are browsing or visiting any specific website, knowing which businesses have visited a website; and which pages they are interested in can support B2B lead generation. Website visitor identification software can help marketers.
Implementation of hyperautomation will be a gamechanger in SEO marketing sector as well. Here are certain activities and the impact of automation by the support of the SEO tools.
SEO activities & automation   
SEO is an economical way to push traffic to a website. Although it is quite challenging to keep up with the increased number of SEO tools launched in the past few years, an SEO specialist needs to test the tools to identify the features and merely the complex tasks.

1. Hyperautomation for assessing traffic potential
SEO backed Hyperautomation tools can be used to assessing the traffic potential of a relatively new website. Estimating this same without any tool can be challenging, especially when it is a new market/product. There are a few helpful tools to crack this problem using automation in SEO. These tools are considered as a huge help for finding important traffic data of many websites from different verticals across the globe.
2. Keyword opportunities for SEO & hyperautomation    
As we know, keywords play an inevitable role in SEO; it will do the same in the future, with hyperautomation in SEO. When every product has a couple of competitors, manually identifying the unused or least used potential keyword for brands can be a hectic task. With the involvement of hyperautomation tools and their specific features, it is now a much easier task.
Here is an example, tools like Sistrix have features to include up to three competitors of each product. It will list the potential keyword and the level of traffic opportunity of these keywords.

3. Hyperautomated TF-IDF tools
Like keyword opportunities, increasing the website relevance with specific words in the search engine is also an important activity in SEO; this will help us locate and improve a website’s relevance in the search engine. To fix the On-page optimization of certain words, we can use ‘term frequency’ and ‘inverse document frequency.’

Manual identification of these terms used to eat up a lot of time. Still, the implementation of hyperautomated TF-IDF tools makes it easier and more productive. It will suggest variance of words and combinations of info that are successfully used by competitors.
4. Visualization of a website internal link and hyperautomation
Visualizing the internal link to see how a website is architected can further help us find the flaws and information like the site's most linked page. Though it is doable manually, hyperautomated SEO tools and their functionalities help overcome this demanding task. The 'Visualiser' functionality offered by OnPage.org is an example of it.

5. Daily ranking of full SERPs using hyperautomation    
One of the SEO team's standard practice is to rank the most important keywords of their website and their competitors at regular interval of time. With the launch of new hyperautomated tools and their advanced functionalities, it will be very much more comfortable to track full SERPs' daily ranking. Some tools in the market are equipped to track up to 20 keywords in one short.

We still have a lot of opportunities for automation and hyperautomation in SEO and related fields. From obtaining error-free data to convert it into potential SEO activity within less time, the future will be driven mainly by hyperautomation.  I hope these functionalities can be helpful for you to work smart in the coming days. .