Going All the Way: Hyperautomation And SEO

14-Dec-2020 04:08 PM Content Marketing


The phrase automation almost instantly evokes other concepts, such as robotic processes automation (RPA), machine learning (ML), process mining, optical character recognition, and artificial intelligence (AI). Hyperautomation, however, requires and orchestrates a complete network of technologically advanced instruments to develop an innovative way of working.
In the future, we might encounter several new opportunities for Hyperautomation in different sectors. For instance, let us look at how it will change call centers and data processing shortly.

Call center operations:

Currently, client requests received through call centres can be passed to a robotic agent using a dashboard. RPA will help consolidate the details so that it is already available to assist the customer if a complaint is getting escalated to a human customer service representative.

Data processing: Every manual task can cause human errors, even if it is a negligible amount. Hyperautomation in data processing, often with AI + Optical character recognition, can process legacy systems. It is possible to automate converting from a legacy system to a newer design to eradicate any human error. 

Apart from these two processes, we are expecting mammoth of changes in almost all the sectors including medical technologies, aviation, mobility, and so on. Today let us see how SEO (Search Engine Optimisation) and hyperautomation works for better marketing activities. 

Hyperautomation & Marketing

Hyperautomation is used to track companies who are browsing or visiting any specific website, knowing which businesses have visited a website, and which pages they are interested in can support B2B lead generation. Website visitor identification software can help marketers.
Implementation of hyperautomation will be a gamechanger in SEO marketing sector as well. Here are certain activities and the impact of automation by the support of the SEO tools. 

SEO Activities & Automation
SEO is an economical way to push traffic to a website. Although it is quite challenging to keep up with the increased number of SEO tools launched in the past few years, an SEO specialist needs to test the tools to identify the features and merely the complex tasks. 

1. Assessment of traffic potential
Assessing the traffic potential is the initial stage of a website update or a campaign using SEO. Estimating this can be challenging, especially when it is a new market/product, you do not know much about.  There are a few helpful tools to crack this problem using automation in SEO. These tools are considered a big help for finding important traffic data of many websites from different verticals across the globe.

2. To find the keyword opportunities for a site 
Keywords play an inevitable role in SEO; it will do the same in the future as well. When every product has a couple of competitors, identifying the unused or least used potential keyword for brands can be a hectic task. With the automation tool's support and their specific features, it is now a much easier task.

Here is an example. Tools like Sistrix have features to include up to three competitors of each product. It will list the potential keyword and the level of traffic opportunity of these keywords.

3. To identify the related beneficial words 
In order to identify and increase a website’s relevance in the search engine, we can use ‘term frequency’ and ‘inverse document frequency’. It will help us to fix the On-page optimization of certain words apart from the decided keywords.
Manual identification of these terms used to eat up a lot of time, but the implementation of TF-IDF tools makes it easier and more productive as it will suggest variance of words and combinations of words that are successfully used by competitors. By focusing on terms related to our main keywords, we can increase our site content’s relevance for the desired topic. 

4. To visualize the internal link of a website 
Visualizing link is the one that flows within the site. It helps us see how a website is architected, which can further help us find out the flaws and information like the site's most linked page. It is doable manually, but it can be strenuous to do it without an ideal tool or a feature. The ‘Visualiser’ functionality offered by the SEO tools like OnPage.org is of real help to overcome this demanding task.

5. To track the daily ranking of full SERPs for relevant keyword 
It is a common practice among by SEO team to rank the most important keywords of our website and our competitors. As time goes, we might miss out on new competitors and keywords that they use. In short, we will be doing the analytics of an outdated list. It is due to the lack of proper technology, and we fail at monitoring such fluctuations. With the launch of new tools and its advanced functionalities, it is now very much more comfortable to track full SERPs' daily ranking. Some tools in the market are equipped to track up to 20 keywords in one short.

We still have a lot of opportunities for automation and hyperautomation in SEO and related fields. From obtaining error-free data to convert it into potential SEO activity within less time, the future will be driven mainly by hyperautomation.  I hope these functionalities can be helpful for you to work smart in the coming days.