16-Oct-2019 03:46 PM Verbinden Communication
Take action. The Food and Health Organization of the United States prompts us on its website on this World Food Day. While #ZeroHunger keeps us on our toes about tackling global hunger, the day is also about embracing a healthy lifestyle by incorporating healthy diets because obesity is as dangerous as malnutrition.
The shift in trend towards a healthier lifestyle has been spreading gradually on a global scale. Only a few months ago, Businessworld cited an Assocham–EY collaborative report that revealed that the organic product market is experiencing a boom, with the market expecting exponential growth in 2020. In the midst of growing health problems around the world, this is good news. Public awareness of the quality and safety of food products will go a long way in choosing a healthy diet over an unhealthy one.
Yet, the growth can’t come fast enough. There is an urgent need to not just increase the production of organic food but create connected communities with a higher purpose, where organically and ethically grown and sourced food products become the primary tool in securing consumer wellbeing.
Agriculture, as is commonly known, plays a heavy role in solving world hunger. But sustainable agriculture is a better solution to feed the world’s growing population. Energy-efficient, pollution-free organic farming preserves not just the consumers’ health but the environment too. But there is a need for other players to be part of this game.
Commitment to the cause is of the highest importance and that is where a company like C-SAW comes into play. A Singapore-based multidisciplinary food and agricultural firm, C-SAW (Center for the Spread of Affordable Wellness) is a unique firm committed to help facilitate a transformation in the food industry towards consumer wellness. C-SAW’s aim to build an ecosystem where farmers, food startups and companies, and consumers benefit is what makes it unique. Acting as a research center, an incubator, and an advisory, the company is completely committed to bringing about the food revolution that is currently the need of the hour.
The organic food industry has quite a lot to offer on this World Food Day that runs with the theme, “Our actions are our future. Healthy diets for a #ZeroHunger world.” And the consumer’s action that needs to be taken is a pledge towards knowing what’s good and what’s not. The awareness, as we already mentioned, has already begun, but there is a long way to go.
Food companies must dedicate time and effort in research and development to come up with healthier alternatives to existing products that will accelerate the growth in the adoption of a healthier diet.
The reach of organic products and sustainable farming is still not vast. Rural areas, where most of these products are grown, are still susceptible to food insecurity globally and that remains a big obstacle. Government organizations can contribute massively to this cause by scripting changes in agricultural policies.
As one decade ends and the next one begins, this collective action from consumers, food companies and governments can have a massive impact on the health of the world population in the coming decade. So let’s take action.