13-Jan-2017 01:46 PM Content Marketing
Can you distinguish between SEO and a tight keyword packed article? It's a fine line between. Keyword research is one of the greatest ways to have your articles search engine optimized (SEO). Keywords are those words or set of words that when searched online, will give a list of relevant results. So, the only applicable trick is to include good keywords in your article so that it gets good visibility. Now your question should be- how to find the best keywords for my blog?
There are a lot of ways (and tools) to get the right keywords. Here you go:
This free AdWords tool by Google should be the first thing to use before starting to write any article. Your raw set of keywords can be generated from this. Just enter that keyword or a related phrase, and Keyword Planner will give you a list of existing keywords. Also, it'll give the statistics around each output keyword.
The keywords you're looking at may or may not do good. You would definitely like to see what others in the same business are doing. A tool called SEMRush will help you do this job. You can easily see how a keyword is performing with your competition. You might also land up finding better keywords.
There's a possibility that you have created your content with the keyword 'ice cream' and the majority of people are searching for 'icecream' on the Search Engine. It could also be 'ice-cream'. So, the best way is to test your keyword with all the alternatives you can think of.
Long tail keywords are easier to target because that's what people 'mostly' look for. Long tail keywords are actually a set of words (phrase) created around the main keyword. For example, 'black jacket' is a short tail keyword and 'black denim jacket for men' is a long tail keyword. Therefore, long tail keywords are helpful for targeting very specific needs.
Just like the example of 'icecream', 'ice cream' and 'ice-cream', Google Trends serves a great purpose of helping you decide over the best out of all the alternatives. This means you can do a comparison search and see the results. Moreover, if you search for 'ice cream', Google Trends gives you consolidated results including all the other similar words and misspelled words. You can even filter the results by location, search history, and category.
This is the simplest trick to see what keywords you should include in your content. Search for your keyword on Google. At the bottom of the results page, you'll find 'Searches related to <your keyword>'. This list is what people are using to search on Google. You can either research about each of them using a tool or simply try to use those phrases in your content as 'long tail keywords'.