How to Market your Brand on Google Plus

10-Aug-2016 04:26 PM Digital Marketing

Who uses Google Plus for business? Everyone uses all of the Internet giant's other tools, but for some reason, Google+ seems to have slipped through the cracks. Google+ has over 150 million active monthly users, and 50% of its users sign on daily. So with that much activity, maybe Google+ is a good place for businesses after all. However, it is often underrated as a traffic generation tool and only a few users really know how to use it to create engagement and a loyal following.

Here are eight  handy tips to promote and market your business better on Google+: 

1. Personalize your Page URL 

You can create a custom URL that will redirect a user to your page. This link is more user-friendly and branded for your business or organization. 

2. Claim Authorship of your Content 

If you write content for multiple online blogs and publications, make sure you use your Google+ profile to claim authorship for each piece of content you write.

3. Schedule your Google+ Posts 

When you find great content that you want to share on your Google+ personal profile, it makes sense to add it to a queue and share it at an appropriate time instead of sharing it all at the same time. This creates maximum impact. 

4. Promote your Google+ Page 

It's important to remember to promote your Google+ page from your website and other online accounts so that your visibility increases. 

5. Use Google+ Hangouts to Communicate 

The power of the Hangout is truly the big differentiator of Google+ over other social platforms. Host webinars, have question-answer sessions, provide customer support and show them how to use your products. 

6. Leverage your Images 

One of the secrets for success on Google Plus is not just by sharing images that capture attention; you also need to make images that take up a significant real estate. Experiment with different image sizes and colors to see what looks best. 

7. Take Advantage of SEO Benefits 

Google Plus is a fantastic channel to use if search engine optimization is something that's on top of your list. Map your physical location and prioritize your keywords to get on top. 

8. Engage with Influencers 

Plenty of influencers hang out and they are actively looking for new people to interact with to grow their community. Once you connect with these highly-followed and admired people, you can just sit back and relax. Watch your own community grow and referral traffic explode.  

Google+ is a great tool for building your business and has a lot to offer your business through the unique features that enable you to connect with your audience, through its significance for SEO. Start marketing your business on Google+ today!