How to Win the Competition Using These 8 Competitor Analysis Tools

18-Mar-2020 03:44 PM Digital Marketing

"Keep your friends close, but your enemies closer," said Michael Corleone, played by the one and only Al Pacino, in The Godfather Part II. Even though he said it in a gangster-world context, this is advice everyone can apply at any stage of their life. 

No matter what industry you are in, you must keep track of your competitors in order to beat the competition and reach the sky. Keep and eye on their marketing moves and track anything and everything they do to boost their business.

Yes, you must become a stalker (ideally, a businessperson who has the best interest of his company at heart) if you want to take your business to new heights. (Because let’s face it. The world moves too fast these days.)

Oh wait, are you already one? Well then, good for you!

Monitor Your Competitors’ Moves – Why and How

Monitoring your competitors will help you understand their movements, which can be helpful to your business. You can get inspiration for innovative ways to connect and interact with customers and improve your customer experience. You can also find out the better methods followed by your competitors and maybe, beat them at their own game.

You can steal (legally, of course, which means replicate or follow) the search and marketing optimization strategy of your competitors by following them. This will give you a significant advantage when it comes to Google ranking and lead generation. And finally, monitoring your competitors' moves will help you develop clear-cut plans that are based on data rather than just assumptions.

Today, there are many SEO tools available that can not only monitor your website performance but also that of your competitors. Here are some of them:

1. Alexa

Alexa's competitor analysis tool is the best tool with which you can start your ‘spy work.’ The tool is excellent for getting a more profound insight into your competitors’ performance and will give you a complete breakdown of your competitors’ activities. Alexa, from a competitive analysis standpoint, will allow you to discover and analyze the keywords that your competitors are targeting. It will help you analyze your site against competitors for various metrics, which will give you insights to optimize your website further. And finally, the tool will enable users to compare the metrics and keywords of different websites in one place.

Alexa also segments traffic into organic searches, social media, links, and direct traffic, which will allow you to see which channels are the most successful for each company. The marketing stack plan for Alexa starts at $149/month.

2. Kompyte

To be successful, it is crucial that you keep updated about each and every website change made by your competitor. The promotions your competitors run, the changes in the product price, the feature changes in their products, newly added content or that which has been removed, etc., are included here. With Kompyte, you can track every website change your competitors make real-time, along with other information sources. This will help you understand how active they are, what content they produce, the tests they run, and other additional insights. This may then be used to devise your own marketing strategy.

3. Ahrefs

Ahrefs is an analytical tool that has several mini tools, which boost organic traffic and enhance content. Ahrefs is robust and accurate in many ways and will send you customized email alerts at the moment when you and your competitors obtain or lose a backlink. It will notify you of the moment someone mentions keywords you follow.

Ahrefs tracks your competitors for you and measures their performances against your site. This allows you to know your competitors better, learn from the competition, and build a winning SEO strategy.

4. SimilarWeb

As one of the most versatile competitor analysis tools, SimilarWeb will give you a detailed report about where most of your competitors' traffic comes from. It will also keep you updated about the similar pages they visit if there are any. While SimilarWeb gives you a detailed study about your competitor website, it identifies and informs you about new business competitors, based on similarity or traffic rank.

If you want to look deeper into your competitor's content, SimilarWeb will show you those topics that attract traffic, and those that become flops.

5. SEMrush

SEMrush is one of the best SEO competitor analysis tools on the market, with which you can find potential competitors, track marketing strategies, and more. It is a toolbox packed with powerful weapons. It gives you valuable insights on top-rated keywords, monitor and guide your campaign, and boost your advertisement campaigns. This will provide you with a competitive advantage over all your competitors while planning your content marketing strategy.

6. SpyFu

Do you want to view all data on your competitors’ keywords? 

That, too, in both organic search and AdWords? Do you want even more related keywords? 

How about a complete rundown on your competitors’ digital marketing campaigns? 

Would you like to get a report of all ads your competitors are currently running, analyze their ad copy, keyword groups, and use the top-level highlights to dig deeper into the insights by merely mentioning a competitor's website? 

If your answer is 'yes' to any or all of these questions, SpyFu is your best choice.

All you need to do is just add the competitor's keywords to get an overall view of the strategy. The SEO reports can be used to track your competition, which will help you stay ahead of the trends. The monthly plan of SpyFu starts at $39 and goes up to $299. Annual plans are cheaper when compared with monthly plans.

7. Monitor Backlinks

Monitor Backlinks has already earned an excellent reputation even though the tool is a relatively new one in the market. You can monitor various backlinks of your competitors and find out the harmful and quality backlinks. With Monitor Backlinks, you can see the content posted by your competitors and which blogs are backlinking it. It also shows your rank by comparing your performance with that of your competitors. The tool will analyze the backlinks of bloggers and webmasters in your field to build up your own link building strategy, build quality links from your competitors, and write link-bait content. You can also estimate the traffic increase based on keyword positioning and efforts to boost good backlinks to a particular website.

8. Followerwonk

A freemium tool that helps you analyze your competitor's Twitter activity. A tool that analyzes any Twitter profile for free and boosts your Twitter marketing strategies. A tool that will let you know who is talking about you or your competitors. A tool that helps you track topics or individual Twitter profiles. A tool that provides you with a detailed report on recent tweets, bios, locations, and the authority of followers, to get the overall picture of your competitors' Twitter presence. That is Followerwonk for you!

You can enjoy the basic tracking services of Followerwonk for free. At the same time, if you order the premium subscription for $29 a month, you get even more tracking tools.


There you go! Now you have the list of some of the most effective SEO competitor analysis tools that will help you perfect your marketing campaign. All of these are worth using. Use your competitors for your success. However, make sure any tool that you use has a free trial. Make sure the tool is the perfect one to help you achieve your goal. 

At Verbinden Communication, we have an army that can help you win your game. Contact us today and let us take your business to new heights.