Like, Share, Tweet, +1- you've heard it all. But can 'pin' work for your business? With 48.7 million users, Pinterest is one of the top online social networks. Yet many business owners scoff at the idea that Pinterest could drive sales or improve marketing efforts.

Pinterest has huge potential for your business if you know how to use it! Here are a few quick tips that can get you started on using Pinterest for business:

Study Pinterest's Categories

Make sure all your board and pin categories are the right fit,  so that they can be found easily when users browse. See if any of your content fits in one of Pinterest's most popular categories. Once you figure out the categories that apply to your business, remember to categorize any Pinboard you create, this will make it easier for users to discover your content.

Use Keywords for Search Results

Pinterest boards are more discoverable via search when the board name contains keywords. When writing your pin descriptions, make sure you are using the keywords most people would use to find your content. Do what it takes to ensure that your pins are findable, and include a reference link back to your website to drive traffic.

Heed Image Dimensions as You Pin

To make sure your boards and pins look as inviting as they can, it's a good idea to pay attention to the size of your images. Pinterest doesn't recognize background images, images embedded in iFrames or within Flash websites. Because most people use Pinterest on mobile and feeds are organized into columns, vertical Pins tend to perform best. Having accurate dimensions will help your Pins get noticed better, hopefully leading to more clicks to your business's site.

Add the "Pin it" Button to Your Website

Install the 'Pin It' button on your website to make sharing as easy as possible. Pinterest's 'Pin it' button allows Pinterest users to easily pin your content to their boards directly from your website. You could also go a step further and add the hover over Pin it button. This button can remind people that they can pin the image they are looking at, when they hover over it with their mouse.

Watch Your Percentages

Before you jump in, you need to know how Pinterest can help you meet your goals. Take a look at statistics and reports to help justify your business's presence and areas that you can tap into. Pinterest Analytics allows you to see what Pins and boards get the most likes, comments, and repins. It also shows how the Pin It button is performing on your website and whether it's directing referral traffic or not.

These are just a few ways you can be strategic with Pinterest and make it work for your business. See which ones resonate with your target audience and adjust your Pinterest strategy accordingly.


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