THE PSYCHOLOGY OF COLORS AND FONTS FOR YOUR WEBSITE

THE PSYCHOLOGY OF COLORS AND FONTS FOR YOUR WEBSITE

When you create a content-driven and engaging website, two factors that need to be considered with great care are colors and fonts. Though miniscule, these details can have a huge impact on a website's conversion metrics. For many online shoppers, poor website navigability and poor overall design are reasons they choose not to purchase from a particular website.

What do you want your customers to perceive when they enter your website?

Studies have shown that the right color choice for a website increases brand recognition, improves readership, increases comprehension and can contribute  up to 85% in user's decision to buy a product or service. In order to succeed at using the right color psychology, you need to follow these core principles: the right way, the right time, the right audience and the right purpose.

Yellow: Optimism, clarity, warmth
Orange: Cheerful, confident
Red: Exciting, bold, youthful
Purple: Creative, imaginative, wise
Blue: Trustworthy, dependable, strong
Green: Peaceful, growth, health
Gray: Balanced, neutral, calm

Now, can something as simple as a font matter for your website?

Definitely! The right font can make or break a user's experience. With a wide variety of custom fonts available online, here are 3 pointers to keep in mind:

Consider the size

Increase the font size for mobile users. If you're considering those who use computers more than mobile devices, then any size of over 14-point should be okay for most information.

Consider the Color

Some say white and grey backgrounds with black fonts are best as they are easy to read while others say that such contrast is difficult to read. It's completely up to you, and the balance can be tricky to strike, but once you get it, you'll know.

Consider the user's expectations

Do you sell chocolates or balloons or coffee, or do you sell newspapers? Expectations matter. Using a serious font on a birthday party website may be less than optimal; your fans expect something more fun and vice-versa.

Whether you're choosing a small font, large font, pink background or grey background for any audience, the choice is yours - just know that font choice and colour does matter and affects the experience of a person browsing your website, so choose wisely.

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