Challenge

The client, an American public relations and marketing consultancy, wanted to build a digital presence for its clients’ CXOs, who were digital immigrants, through LinkedIn.

A thought leadership repository was required to build and to amplify their web presence and drive significant impact.

The CXOs understood the value that they bring to the company and their digital presence could driving greater brand awareness and, ultimately, sales. 

Intervention

Thought leadership is one of the most efficient ways to cultivate a reputation as a trusted authority.

Curated relevant topics in advanced technologies to build the thought leadership repository

Presented the topics in a brief and concise manner to be shared through LinkedIn. 

Impact

Saved valuable time

Helped CXOs concentrate on their core functions

Enhanced the digital presence of CXOs