A streamlined social media content strategy to drive brand awareness, app installs, and activations
The client, whose product was an online doctor consultation app, had multiple challenges with their social media strategy. Since the lack of a brand voice resulted in a disconnect with the audience, the reach for installs and activation was minimal.
Planning a content calendar and streamlining social media campaigns were priorities, with consistently creative content being the key.
For the final goal of driving installs and activation of the app, campaign data analysis also bore paramount importance.
Successfully executed a phased social media strategy with clear objectives for the three phases of social media program management, the campaign focused on installs, and campaign focused on activation.
Achieved social media engagement with a combination of visual content and compelling copies.
Drove a healthy number of installs through Facebook ads in under two weeks.
Drove installs and activation through organic posts with creative execution and by providing shareworthy information.
10–15 activations for each post