Challenge

Certified product resellers of a multinational technology company faced challenges in reselling its cloud product to enterprise customers.

They needed a framework and the right strategy to engage enterprises.

Enterprise customers needed to be educated on Cloud before they could consider buying subscriptions for the client's products. 

Intervention

Built an intelligent assessment tool which enabled enterprise customers to quickly generate a report on their cloud readiness

The diagnostic view of cloud readiness provided a framework for the resellers to generate leads and engage the enterprise customers effectively

Armed the resellers with powerful stories of enterprises who grew their business and increased their revenues exponentially by adopting the client’s product

Stories of success with the client’s product told through marketing collaterals and online assets enabled the resellers to educate customers on cloud-readiness and the advantages of adopting Cloud. 

Impact

900+ assessment

$10 mn product consumption

9 months