Challenge

Being a computer hardware manufacturing company for long, the client didn’t have in-house expertise in selling cloud/hybrid cloud solutions.

The marketing team did not have a method to engage and onboard partners to resell cloud products.

The traditional way of selling to end customers was self-limiting when it came to selling cloud products. 

Intervention

Crafted a compelling story about how resellers can build monthly recurring revenue (MRR) by reselling Cloud and Hybrid Cloud from the multinational IT enterprise

Embedded the MRR story in all marketing collaterals and online assets to engage resellers and convert them into channel partners

Further, armed the company partners to resell Cloud and Hybrid Cloud to end customers with a marketing kit created with a similar storytelling approach

Developed a repeatable marketing methodology with defined processes and artifacts to generate a steady pipeline of leads 

Impact

480+ Resellers

12 enterprises

45 days