Success Stories

Repeatable Digital Marketing Methodology with a Storytelling Approach

A tailored marketing approach to onboard partners to resell cloud and hybrid cloud solutions of a multinational IT enterprise 


Being a computer hardware manufacturing company for long, the client didn’t have in-house expertise in selling cloud/hybrid cloud solutions.

The marketing team did not have a method to engage and onboard partners to resell cloud products.

The traditional way of selling to end customers was self-limiting when it came to selling cloud products. 


Crafted a compelling story about how resellers can build monthly recurring revenue (MRR) by reselling Cloud and Hybrid Cloud from the multinational IT enterprise

Embedded the MRR story in all marketing collaterals and online assets to engage resellers and convert them into channel partners

Further, armed the company partners to resell Cloud and Hybrid Cloud to end customers with a marketing kit created with a similar storytelling approach

Developed a repeatable marketing methodology with defined processes and artifacts to generate a steady pipeline of leads 


    480+ Resellers

    12 enterprises

    45 days

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