A tailored marketing approach to onboard partners to resell cloud and hybrid cloud solutions of a multinational IT enterprise
Being a computer hardware manufacturing company for long, the client didn’t have in-house expertise in selling cloud/hybrid cloud solutions.
The marketing team did not have a method to engage and onboard partners to resell cloud products.
The traditional way of selling to end customers was self-limiting when it came to selling cloud products.
Crafted a compelling story about how resellers can build monthly recurring revenue (MRR) by reselling Cloud and Hybrid Cloud from the multinational IT enterprise
Embedded the MRR story in all marketing collaterals and online assets to engage resellers and convert them into channel partners
Further, armed the company partners to resell Cloud and Hybrid Cloud to end customers with a marketing kit created with a similar storytelling approach
Developed a repeatable marketing methodology with defined processes and artifacts to generate a steady pipeline of leads