These Benefits Will Tell You Why You Should Host Your Event Online
31-Mar-2020 12:01 PM
One of the crucial aspects of the success of a business is events/conferences. But, they are not all that easy to conduct. You need to invest a large amount of time, money, and energy to conduct a successful offline/traditional event. But even then, it is absolutely hard to measure the outcome.
Many a time, for multiple reasons, people find it difficult to attend in-person events. People could be too busy to attend. Or maybe their budget is restricted. And sometimes, a global pandemic, such as Covid19, will act as a barrier that prevents you from attending (and conducting) such an event.
This is where online events come into the picture!
With the world embracing technology like never before, online events are becoming popular and are definitely the next big thing. Online events indeed are the best way to bring together your audiences in a timely and convenient way.
Rather than meeting in a physical location, online events are web-based events where people gather on a common platform using the internet. They can be used to conduct discussion forums, coaching sessions, career fairs, or networking events. The attendees can interact with the speaker or other attendees from the comfort of their home (in fact, any place they choose) through chat or video conferencing. Online events help in building relationships beyond borders and get in touch with prospects in virtual space. Here, the hassle of organizing a physical event doesn’t exist and organizers can address a wider number of audience.
If this sounds less serious to you, you might want to give it a second thought. Because, these are real, serious events with many more advantages than you can ever imagine!
There are various reasons for conducting online events. Here are the most important ones:
- Cost-effective and boosts ROI
- Environmentally friendly
- Enhances the event's reach
- Easily-measurable results
Still not convinced? Read on and learn how it happens.
1. Cost-effective and boosts ROI
An online event means you can skip all those time-consuming steps of finding a venue, arranging transport, booking accommodation for attendees and guests, spending on decor, and managing people which usually needs an awful lot of money. The power of technology eliminates all these expenses associated with physical events and allows organizers to generate more value with less by conducting a successful online event.
2. Environmentally friendly
An in-person event is not just expensive but it can impact the environment in an extremely negative way. The travel, use of plastic and paper, ineffective waste management, etc., contribute to global warming, which then leads to climate change. On the other hand, online events cause very little harm. This not only saves businesses money but also reduces the negative impact on the environment.
Who can predict the weather, a venue cancellation, or an artist cancellation while planning a traditional/offline event? Especially as we are currently dealing with a global pandemic, Covid19, offline events are out of the question now.
When it comes to online events, they are flexible and you can salvage your event in the face of changing circumstances. They can be tailored to your business needs. Frankly speaking, to host an online event, you only have to make sure you have the right platform and tools.
Those factors that could cripple an in-person event are not even a consideration when it comes to online events. They are nothing if not resilient. Cancellation of an online event due to weather or even a global pandemic is out of the question. Since attendees and speakers can attend the event from anywhere in the world, an online event is never likely to be canceled.
5. Enhances the event's reach
While the number of attendees is limited in an in-person event, people from other geographic locations find it difficult to attend the event either due to high expense or the difficulty in traveling.
Organizers of online events don’t have to worry about any of these things. A diverse group of attendees can take part in online events from any part of the world as all they need is a stable internet connection and a device. Moreover, the number of attendees can be several times more than that in a physical conference based on the capacity of the service provider. Also, online events offer an opportunity for people with special needs to attend these events without having to worry about accessibility. All these factors enhance the reach of online events.
6. Easily-measurable results
In an in-person event, how do you find out the number of people who attended the entire event? How do you take the total number of questions asked? In other words, how do you measure its success? It is almost impossible, as you will have to collect the data manually while keeping in mind that the chance of making a mistake is huge.
With online events, you can easily collect certain data that you will find extremely challenging with an in-person event. Since everything is done online, you can easily track data on practically everything. In a nutshell, you don't have to depend on the post-event survey (in which not more than 10% of attendees respond) to track the success of your event.
Online events will never put an end to in-person events. Because people are people and they want to be connected. But, they also want something else - convenience. And, online events can provide that.
Online events come with a large number of benefits for the organizers, as mentioned in this article. The interest in online events is increasing and these benefits can be applied to the world of events and meetings. If you are new to online events, consider giving it a try at least once. Or maybe, add a virtual component to your next in-person event? By doing so, you will be opening that magic door that will help you reach out to a much larger number of people.
has the right infrastructure to host the perfect online event for you. If you are planning to organize one, get in touch with us