UI/UX Design: Trends to Benefit SaaS Products in 2021

11-Mar-2021 09:34 AM Digital Marketing

In the competitive SaaS industry, anything you do to make your SaaS product more appealing, practical, and intuitive will yield positive results. With over 1.7 billion active websites, have you ever imagined how does your business stand out in this online sea? The rivalry for consumer interest has reached an all-time high. Every pixel counts and even the milliseconds determine whether you attract or repel web and mobile visitors.

According to research, architecture is the most important factor in creating positive first experiences for web and smartphone users. The crucial factors influencing visitor interaction with digital products are visual appeal and ease of use.

This article will give you a walkthrough of the most important UI/UX patterns for SaaS, so that you can get what you are looking for.

Trends to be followed in 2021

Let us get right to the point and see what is hot in the world of UX and UI design this year. Some of the trends listed here, such as imaginative typography and minimalist designs, are continuations of trends that we saw last year. Others have just recently appeared and are predicted to explode in popularity in the coming months.

1.Custom 3D/Realistic Animations and Graphics

The use of three-dimensional designs in web and mobile interfaces has exploded in popularity in recent months, which is understandable. 3D graphics and animations bring central artifacts on the website and software to life, allowing users to grasp key concepts more quickly. Businesses that have software as a service (SaaS) can benefit the most.

Also, complicated animations often encourage user engagement through interactive, unforgettable experiences, making webpages and app screens even more appealing as a result, businesses that choose it gain an advantage.

2.Mobile Apps for Augmented Reality


The global revenue of consumer AR-enabled apps is projected to double this year, surpassing $6.2 billion. Augmented Reality is not a newcomer to mobile design, but 2021 is presenting massive opportunities for creative AR applications.

By nourishing user interactions with first-person, immersive interfaces Augmented Reality is expanding the limits of mobile UX design. It fully transforms how users communicate with brands by removing all physical obstacles to genuine consumer interaction.

Users will deeply interact with goods and services rather than only read about them thanks to the incorporation of fictional design features into the real world. Companies in e-commerce, retail, education, real estate, entertainment, and media that use virtual try-ons, virtual home staging, and enhancements have a lot of potential for beyond-real experiences.

3.Full-screen Minimalistic Backgrounds


Minimalism is one of the hottest UI trends right now, and it is going to stay there for a long time. Every day, people are exposed to a variety of commercials. They are bombarded with coupon advertisements and reminders. Consumers often communicate with a variety of information-overloaded interfaces.

To prevent overcrowding, web designers are constantly looking for new ways to simplify graphic elements. They keep the number of colours to a minimum and experiment with various proportions and compositions.

Today, the functionality of elements is extremely important. It is critical to correctly highlight a product's best features and express the appropriate feelings to consumers as a result of their use.

4.Blurred, Colorful Background

The use of gradients in various styles was prevalent in the past and is still an important UI trend today. SaaS-based businesses may benefit the most from it.

Now the gradients are becoming lighter, but they are also becoming more complicated. The artists used about 2-3 colours in linear gradients in the past. The number of colours can now be expanded to a maximum of ten. Furthermore, an overlay may be used.

Since they are so vivid, such gradients trigger a temperamental outburst. As a result, many well-known companies' designers want to use them.

5.Rule-breaking Typography


In 2021, dazzling jumbo fonts that overlap (or completely replace) pictures, take center stage, or spill beyond the screen are all the rage. The most recent design trends place a premium on size and consistency over quantity, showing a greater concern for the sense of words rather than their quantity.

Designers will also use a variety of font styles (serifs are back!), contrasting shades, and scattered text this year. All of these strategies are intended to establish a clear visual hierarchy and an appeal that encourages visitors to proceed.

6.Glass Morphism

Neomorphism was commonly used in web design activities last year. It is a hybrid of two common approaches to designing user interfaces. Skeuomorphism and flat design are terms used to describe these concepts. These UI patterns are vastly different from one another and are often regarded as diametrically opposed.

Glass morphism became common among web designers in 2021. The blur effect, also known as blurred background, is to blame for this trend. People seem to be looking through a window when they look at such an aspect. This should be utilized by a SaaS-based organization.

Great designers think ahead, bending rules and using imagination to develop enthralling user experiences that lead to increased brand awareness and a healthy bottom line. To do so, they keep track of current trends that thrill and amaze their customers.

 If you are looking for a UI/UX design agency to help you with all your needs and specifications, feel free to contact Verbinden Communication. Our team would gladly develop a custom software product for your company based on industry best practices.