16-Sep-2019 11:30 AM Website Design
Website design has evolved along with technology over the last decade. It has forced everyone to think mobile first. Website building in the remainder of this decade and the next will involve aesthetics and technology.
Digital medium has seen cutting-edge trends, especially in web design. The technology change it has seen as compared to traditional print medium means the trends have pushed towards rampant creativity. It has been difficult to keep up with the demands.
When the first websites were built in the early 1990s, they mostly consisted of text and links. Design elements were not important then. It is 2019 and we are at the end of another eventful decade with regards to web design.
Over the years we paid attention to structure and layout of websites, giving rise to the statement, “look and feel”. The need of the hour is to make websites that are informative, innovative, and adaptable to any device.
Here are some notable web design trends that will make your website smarter:
Like we mentioned before, websites were a bunch of text and links on a webpage. They did not need much time to create and did not need much planning before the web pages were created. However, this is the era of website prototyping. One such prototyping tool we would like to mention is Invision.
Invision is a tool where you can create a prototype or mockups of a web platform or websites. This is a tool created by designers for designers. Designers can use Adobe XD or Photoshop to create designs and upload them into Invision. They can share these mockups with your clients before the actual product is developed.
Typography is powerful and it enables the designer to give your website a personality. It can set the right tone to the website and convey information successfully. Large readable text evokes trust from the readers and it will make them interested to know more about the products and services.
With usage of sharper image resolution on the rise, the demand for bold typography has become critical. Browsers these days can support handmade typefaces that are enabled using CSS for the browsers.
If the text is not presented in a good fashion, clients may switch over to another website that does. Usage of serif fonts are on the rise because they are perfect for emphasis. Serif fonts are more adaptable than people think though they are old. That is why designers prefer them over others.
Creating custom illustrations for your website will help you connect with visitors and it makes for a versatile and a friendly website. These tailored movies can get in visitors to the website and can make the website approachable.
Micro-interaction is an element on the website which invites a response from the user. For example, a website of a manufacturer may ask if they want to take you to their products page or their services, right on the homepage. That is micro-interaction.
This will save the user’s time looking for it in the website. Micro-interactions may have scrolling animations, sounds, and other graphics. This is a way to involve the users in your website. Besides, it is a smarter way to give information to your users.
The example below is from the innovative electric car company, Tesla. Right off the bat, the company is giving the users the choice of visiting the page with list of their cars, or custom order their cars. There are other examples on the web.
Web designers used to play it safe by using minimum number of colors in the past, but it is fast changing. They are being experimental and brave, by using colors that include vibrant shades and supersaturation. These days, there are device screens producing rich colors and can attract the attention of visitors with vibrant colors.
In the past, web designers had to go for smooth lines and grids to represent content. Squares, rectangles, and triangles with sharp corners were the norm. However, web designers are taking the liberty of adding asymmetrical shapes on web pages.
These design elements look like the shape of hills, beaches and landscapes, sometimes of paint splatter. This element gives the audience the illusion of movement like it does for Atlan and Baby Talk for Parents.
Early websites were minimal in content and presentation. Then came Flash which stayed for a long time because motion graphics were possible. Flash made websites heavy and at the same time, HTML5 was created and it could provide a similar result without bombarding users with heavy elements.
Creating websites during the Flash era and afterwards meant usage of a lot of colors and bling. These days, minimalism is a go-to choice for website operators. Minimal websites give the audience less time to think. Design elements will have more space between them, resulting in a lot of white space and give room for clear typography like the example of ETQ below.
To conclude, a minimal website with good typography, color schemes with micro-interaction and illustrations are the recent trends. Though customer is king and a web design company would like to go by the customer’s inputs, it is always good to consider the web design trends as we move to the 2020s.
Verbinden Communication offers web design solutions through innovation along with the implementation of web design trends. Call us to help you come up with cutting-edge websites that work.