Websites of Tomorrow: Where is It Headed?

03-Sep-2019 12:06 PM Web Technology

Change is the only thing that doesn’t change. Everything around us is changing and it happens in different momentum. The web world is no different. It was never static, and (big as well as small) changes are taking place even as you read this blog!

Websites are undergoing a massive transformation currently. Today, we have websites that even deploy 3D technology. There are also getting increasingly personalizes and customized. The usage of text content has decreased and is being replaced by graphical elements. The number of progressive web apps being created has increased lately while most of the websites are coming with 24/7 chatbots.

Where are we headed with technology and what will be the future of websites? How will websites look like in the future? Let’s find it out. One thing is for sure, the future of websites will be fabulous.

AI-Generated Content

You may be aware that chatbots are based on Artificial Intelligence and Machine Learning. But, can you imagine a website that engages with the user based on his/her browsing behavior? Well, that is going to happen pretty soon and the backbone of such websites will be AI.

The number of consumers using the AI-powered devices such as Amazon’s Alexa and Google’s Home is growing. Tech giants such as Facebook, Apple, Microsoft, Google, and Twitter are already investing a huge amount in AI. It means that, soon, web developers will be asked to include features (or functionalities) powered by AI. The web development domain will undergo radicle transformation because of this.

The audience will be using the AI-powered devices instead of their own eyes to read the content of the websites. The content language should be conversational so that the audience receives the right message and is expected to engage with it.

Conversational Interface

Conversational interfaces are platforms that mimic a conversation with a real person. The user can interact and have a conversation with a machine in the same language as if they are communicating with a human.

A few years ago, Google developed a chatbot that could engage in a conversation on the meaning of life with the users. However, it was not built using code but a Machine Learning algorithm.

Today, Apple, Amazon, and Google are already working on developing smart websites that can handle customer queries with a conversational interface.

Conversational websites are the future because conversational interfaces are better than traditional interfaces as they can reduce friction in communication. For example, more than 80% of shoppers need assistance during online shopping. A conversation website with chatbots can assist them in choosing the best product in the shortest time possible.

Conversational interfaces are growing in popularity and the websites of the future will have various interfaces powered by chatbots and voice assistants to enhance customer experiences drastically.

Developer Tools

Website development used to be slow, expensive and required a lot of skills.

But what if one can build and develop a website by spending more time on customer needs while having a conversation with them and building things they need? Well, the latest developer tools allow the developers to build real-time features into your application.

As most of the people today live their lives online, digital user experience is very important. The growth of every big organization will be based on the digital user experience they provide.

The current explosion in developer tools will organizations provide a better digital user experience via websites. Developer tools will be integrated into the websites that come with realtime features. The realtime features can be developed in the applications which enables them to get updated automatically without the user having to refresh the browser.

Because of these features, web experiences are expected to become cheaper and quicker in the coming years.

VR and AR

Virtual Reality and Augmented Reality are powerful tools that have made their impact across various platforms. These are futuristic technologies that are capable of changing the ways of interaction with websites. While you can offer an exclusive experience of a virtual world with VR, AR shows a glimpse of a virtual world while enhancing the user experience.

VR and AR are powerful enough to change the very design of websites altogether in the future. There won’t be a screen anymore in front of the user, and they will become part of what they view (the virtual world) through smart glasses or smart contact lenses.

For example, when you go to a big airport, rather than look at all the different screens to find your train, your device, that already knows your destination, will take you to the relevant place at the relevant time. Or, these technologies can help you view the exact positions of the seats you are looking for in a conference hall as you go to the website to book the seats.

World leaders such as Google, Microsoft, and Samsung are investing in VR and AR because they believe that these technologies will transform the very idea of websites.

Voice Search

Voice search enabled digital assistants such as Microsoft’s Cortana, Apple’s Siri, Amazon’s Alexa, and Google’s Google assistant have begun replacing text-based search functionality and are quickly becoming the go-to search mode for consumers everywhere. In fact, it is estimated that 50% of all searches will be voice searches by 2020.

According to several studies, more than 45% of adults and 55% of teens use the voice search facility daily. This shows the popularity of voice search today and confirms that it is here to stay. It has become a major trend that it is influencing major search engines worldwide.

Voice search is considered to be a futuristic feature, and as people become more comfortable with it, the world will see a development in voice search optimization.

According to Google’s research, more than 20% of mobile searches are based on voice. And, when we talk about the web development domain, the voice search features can enhance the mobile responsiveness of your website. Just like the voice search integrated search engines, websites will also integrate this facility in the near future.

Web Animation

The animation is a creative skill that is going to be increasingly in demand in the future of websites. Although UI animations have always been around for a number of years, it promises to play a prominent role in shaping the user experience in years to come.

When web animations made their first appearance, it was dubbed annoying and tacky. But its recent comeback has made it a major trend in the website designing industry. Enterprises are aware of this development and are keen to leverage on its effectiveness. Advanced animation frameworks have raised the standard of web animations and has drastically improved user experience.

We have covered some of the most important trends that will shape up the future websites. At Verbinden Communication, we offer top-notch web designs and development to our clients worldwide.