What are the Latest Web Design Trends to Adopt?

26-Aug-2019 02:55 PM Latest Trends

In the last year, we have seen advancements in web designs with a stronger-than-ever focus on documentation and accessibility guidelines to make the web a more consistent and accessible environment for all. We are living in some of the most exciting times in web design with the trends and tech evolving continuously.

Designers are not afraid to explore the unknown and are trying the craziest web design ideas today. We have seen many new experiments that pushed the limits of possibilities on the web.

In today’s competitive atmosphere, brands are looking to stand out rather than just fit in. But, how are the top designers planning to make it happen? Let’s look at the top five design trends that are revolutionizing the website designing today.


Video has become an integral part of web designs today. Since you are not creating a static experience while designing a website, animations and videos are being used widely in order to create a richer user experience. If done properly, it can create a much enhanced, interesting, immersive, and remarkable experience. Today, videos have become bolder and more eye-catching than ever with colors.

Videos are used in different formats based on various uses. Some sites are making the most of large video backgrounds which is considered one of the best ways to portray the vision, mission, and responsibilities of the company. This changes the visual experience in new and creative ways.

Many websites are using banner videos today that explains the company story, its background, mission, vision, etc. It has become too common today that most of the websites have banner videos.

No matter what type of video you post on the website, the key is to keep the right balance so that your video and written copy share equal importance.


Typography is a fundamental part of web design. With the right tool and technology, today we have a high level of freedom to express and experiment with typography. It was an opportunity the web designers never had before due to the lack of fonts in the initial days of web design.

New typography tools give designers the opportunity to create more print-like, attractive pages. The big, bold, and experimental typographic layouts are in very much demand today and are making full use of over-sized retro fonts in all the styles and weights.

Today, a vast range of fonts are available and all of them come with lots of personality. One such variety is Variable fonts which are upcoming and are the evolution of the OpenType font specification. One font type can contain multiple variations of the typeface.

Fonts have become an integral part of web design today and should be given high priority during web design.


One of the most important aspects of a website is colors as they unify a brand, cultivate a mood, and create visual landmarks. Even though soft tones and monotone had taken over design for a while, the trend is fading quickly.

People are looking for color schemes with a personality to be used in web designs. Users are craving for bright and vibrant colors today, and web designers are busy designing websites that way. We are also seeing patterns with more than two primary colors and several secondary colors. While saturated and pastel colors create high contrast effects when combined, there are many websites that use plain bold colors in the background combined with photography, typography, and illustration.

Illustrations are being used with bright colors with an intention to humanize technology and the brand.

Another trend today is the usage of beautiful color gradients. These color gradients have long been available to designers, but were not been used due to the lack of appropriate tools. CSS gradients allow you to design a web page with two or more specific colors or as an overlay providing an attractive way of fading in photography from one side.


Web designers are turning towards different shapes and lines that are natural, simple, and organic. The current trends are more concerned with a feeling of accessibility and comfort even though geometric structures such as squares, rectangles, and triangles with their sharp corners create a sense of stability.

The naturally imperfect and asymmetrical organic shapes can provide depth to a web design that makes page elements stand out. The naturality and free-drawn elements help the web designers to feel human and alive through the illusion of movement.

With the improved and advanced web design tools, it has become easier for designers to step outside and express brand identity. Designers are using these organic and natural shapes, integrated with appropriate colors to draw the user’s attention and communicate subtle messages about the brand.

Micro interactions

Micro interactions play a crucial role in user engagement and usability, according to user experience experts. The very purpose of micro interactions is to surprise the user and create an event that is human and inviting. It is a micro interaction when you take a small action on a website or app and there is a specific response to it.

The little beep sound when you refresh your Twitter account or the red icon displaying the number of your message or notification or friend request is a micro interaction. Micro interactions are used typically on clickable elements like buttons and navigations. But, experienced designers can go much beyond these examples.

According to the current trends, web pages will heavily feature their more interactive incarnations. Altogether, this way you can involve your audience in your website, inform them about their actions and usage, and make web pages feel much smarter.


New trends will come every time. While the lifespan of some will end in a flash, some last for decades. Choose those trends that can make your designs more effective and impactful. Choose the designs that best align with your company values and stay true to the brand that you design for. After all, that is what matters.